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New Ford Focus Parks Itself And Prevents Crashes

David Gilbert


New Ford Focus Parks Itself And Prevents Crashes

The latest model of the Ford Focus is rolling into dealers around the country now and it comes packed with technology we would only have been dreaming of a decade ago.

While we have seen Google experiment with self-drive cars on closed circuits, Ford is looking to push the technology into all its cars and the 2011 Focus is the flagship model - here in the UK at least. While we still don’t have the Sync technology, which has been in the US version of Ford cars for 18 months and will be here next year, the car comes with so much technology it’s a bit overwhelming when you first sit into the car. You are faced with a dashboard and steering wheel chock full of buttons and dials and it takes a little bit of time to find out exactly what each on of them does.

While the car comes with a lot of tech as standard, the Driver Assistance Package, which cost £750 adds a host of additional options. The car won’t drive itself, but the active city stop, lane keeping aid, active park assist, traffic sign recognition and much aim to make things safer for you and everyone else on the road. As you would expect, the Focus allows you to connect your phone via Bluetooth and you can use the steering wheel controls or voice commands to control the phone without taking your hand off the steering wheel. The Focus also come with a USB port (in the glove box) which allows you to connect your PMP, and displays the content on the console display in the centre of the dashboard – which you can again control via the steering wheel.

The Focus also comes with DAB radio, which Ford has now indicated it will roll out to all its cars by next year. However despite all this nice technology, what sets the Focus apart is the Driver Assist Package, which we’ll take a closer look at.


March 22, 2011, 4:29 pm

Not very often a video makes me go wow but that second video of the parking, wow.

David Gilbert

March 22, 2011, 4:31 pm

@TechnicPuppet Indeed, it was truly amazing that the system actually worked in real life (as opposed to seeing it in a video), it was kind of worrying though when the wheel just began turning so quickly but you just have to trust it...


March 22, 2011, 4:31 pm

Funnily enough I was just looking at the new Focus yesterday as I am looking to start leasing. Nice car and think I will go with it. Each to their own, but I didn't feel the Driver assist offered enough for me to need it, maybe cruise control as I often do 6 hour round trips - but at the end of the day, I can easily live without.

I did like the hands free set-up, plenty of space for all my bits and pieces; and generally a nice car. Only think that was annoying is that you can't get the standard Econetic 75mpg combined any longer and have to settle with the standard {new} range which at best does 68mpg combined.


March 22, 2011, 5:34 pm

Wow. I think the S-Class has been doing all this (not sure about the parking though), but to see all these features so soon in a reasonable compact car is amazing. Pity that Ford manages to make cars uglier with each revision, but I might finally be at an age where I don't really care anymore.

Ala Miah

March 22, 2011, 5:36 pm

Pretty amazing stuff. Insurance should be cheaper on these cars which is another plus. Ford cars arnt amazing to drive but they are fairly relaible and do a decent job.


March 22, 2011, 7:03 pm

It's going to be interesting in the future of driving technology. Maybe drink driving will become approved, and a raging debate about how many units, a button press can take.


March 22, 2011, 9:12 pm

My Skoda Yeti has been self-parking problem-free for a year, and it was a very worthy £400 option. However, as you rightly say in your piece it doesn't have all the options that Ford offer. Still, it's a great gadgety option


March 23, 2011, 6:49 pm

phew it's about time that DAB is fitted as standard in cars, with 'people' wanting to turn off the FM signal most buying a new car now will find their radio useless in 2015(?)

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