The latest model of the Ford Focus is rolling into dealers around the country now and it comes packed with technology we would only have been dreaming of a decade ago.
While we have seen Google experiment with self-drive cars on closed circuits, Ford is looking to push the technology into all its cars and the 2011 Focus is the flagship model - here in the UK at least. While we still don’t have the Sync technology, which has been in the US version of Ford cars for 18 months and will be here next year, the car comes with so much technology it’s a bit overwhelming when you first sit into the car. You are faced with a dashboard and steering wheel chock full of buttons and dials and it takes a little bit of time to find out exactly what each on of them does.
While the car comes with a lot of tech as standard, the Driver Assistance Package, which cost £750 adds a host of additional options. The car won’t drive itself, but the active city stop, lane keeping aid, active park assist, traffic sign recognition and much aim to make things safer for you and everyone else on the road. As you would expect, the Focus allows you to connect your phone via Bluetooth and you can use the steering wheel controls or voice commands to control the phone without taking your hand off the steering wheel. The Focus also come with a USB port (in the glove box) which allows you to connect your PMP, and displays the content on the console display in the centre of the dashboard – which you can again control via the steering wheel.
The Focus also comes with DAB radio, which Ford has now indicated it will roll out to all its cars by next year. However despite all this nice technology, what sets the Focus apart is the Driver Assist Package, which we’ll take a closer look at.