Anything BT can to… to be quite frank, most people can do better. Introducing example number 4,378,212: NTL.
Today’s announcement sees the cable and one time reckless football sponsoring company proclaim to its customers: Ye shalt all have a band that tis broad and low it shalt skipity along at megabits of ten. It didn’t really say that, but you – hopefully – get the gist. Naturally, this is way up on the 2Mbps standardisation BT slowly shovelled to its herds from February.
So what are the highs and lows? Well, the best part of NTL’s news is that the increased speeds will be made available to all customers for free, the worst part is that unless you are a current 3Mbps subscriber you’ll have to wait until next year for it.
Still, if you happen to be part of NTL’s favourite customers (I’m sure it would phrase it exactly like this) you will also receive a second pressie with download limits being increased from 30GB to 75GB per month. The rest of you peasants (again, just how NTL phrases it in its corporate literature) will have to wait to what you’re allocated (but You’ll Take It And Be Grateful! Snivelling Wretches).
Now clearly this move has been motivated by the impending arrival of ADSL2+ which promises to lift telco customers to speeds of 24Mbps, but inevitably it will cost more. 10Mbps should, therefore, keep the locals happy – at least for the immediate future.
As for the long term, the company which ran away from its Newcastle United shirt sponsorship deal (I’m bitter) said it has 20Mbps and 50Mbps services in the pipeline. To prove this, it said an ickle trial is underway in Chorleywood providing 20Mbps to a school, small business and some homes (we all know what the pupils will be using it for… paragraph three).
Anyway, until then 10Mbps does sound like a proper broadband speed and it should shut the cocky Swede up in our offices for at least ten minutes (before he discovers Halmstad or Malmo or Stockholm or somewhere has 100Mbps both ways for £1). By the way, did I tell you NTL backed out half way through its sponsorship deal with Newcastle United? Sods.