Myspace has unveiled a major redesign of its web site as it looks to re-establish itself as a major player in social networking.
As well as a new look, the site will now offer a suite of products to enhance the user experience. It will focus on creating what it calls ‘curators’ – particular members that are influential in one particular area of culture.
“This marks the beginning of an exciting turning point for Myspace,” said Mike Jones, chief executive of Myspace, in a statement. ”Our new strategy expands on Myspace’s existing strengths – a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users.”
The company said that the new Myspace would more easily help people find the content they are interested in. When users log in they will be able to display their own stream in three different ways, a List View, a Grid View or a Play view.
A mobile version of the site is on the way and a Myspace app for the iPhone and Android is scheduled to follow later in the year.
Traffic figures to Myspace have tumbled in recent years as the once dominant social networking destination for Generation Y saw its audience move over to Facebook. According to the latest figures from Statcounter, Myspace is currently bottom of the social media pile, along with fellow struggler Digg, with just 2.67 per cent of the social media market between March 2009, and March 2010. The site has 100 million users in 2006, but this year this was down to 66 million. Facebook hit the 500 million user mark in July.
From our initial impressions the new look is potentially a great improvement, though whether it will be enough to stop the site haemorrhaging users remains to be seen. There’s certainly no doubt that it will have a hard time convincing everyone that it’s heading in the right direction.
As user Nicky B put it, commenting on a video showing off the new site (sic), “im afraid myspace is killing itself slowly , your just taking bits from other sites and throwing them together , its sad to think myspace was the number 1 site once yupon a time now its nearly dead”