It was heavily overdue but at long last unsuccessful musicians' spam centre social networking site MySpace has launched its own music download store.
'MySpace Music' is a joint venture with Sony BMG, Universal Music Group and Warner Music (EMI is the only major absentee) to sell DRM-free tracks along with ring tones and even concert tickets and band merchandise which can be integrated into site profiles.
"We look to music as an area where we want to do something huge, something historical," said a slightly over-enthused Amit Kapur, MySpace's CEO. "We plan to really change the game entirely."
Other wilful marketing phrases were also thrown around such as "fully integrated 360 degree global music solution" and "landmark joint venture" but, in truth, the site - despite its long association with music - will have achieved wonders if it can even peak the interest of online leaders iTunes and the rapidly growing Amazon MP3.
That said, as a value add proposition, the venture is logical and seems fairly solid. Furthermore, with Facebook looking to do the same it won't be the first to attempt to capitalize on this space, just the last to take so long to do so...