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My Taptu Launched to Rival Flipboard

David Gilbert


My Taptu Launched to Rival Flipboard

There is no doubt that with all the different social network sites, news feeds and just plain content on the web these days, it can seem a little overwhelming to try and keep on top of it all.

A Cambridge-based company has come up with an app which creates a series of streams in one location from news, sport and social network feeds. Taptu has launched My Taptu, its new social news aggregator available for the iPhone, iPod Touch and Android devices. Taptu, in its press release, posited My Taptu as an alternative to the Flipboard app, but since Flipboard is so far only available on the iPad – and My Taptu is not - there is very little comparison.

Available free from the Apple App Store and the Android Marketplace, My Taptu aims to solve what it calls the problem of “filter failure” (or mind melt as we like to call it here at TrustedReviews.) We have all been there. 17 web pages open on three different browsers, TweetDeck constantly beeping away in the background, iTunes downloading eight podcasts simultaneously and MSN Messenger flashing up every three seconds. Next thing you know your computer is flying out the window in frustration.

According to Mitch Lazar, CEO of Taptu, the app is “a clever yet simple social news aggregator that we believe our customers will return to many times a day. We set out to give our customers the one-stop-app for the latest news and views from all the best sources, including their own friends and family, and that’s exactly what we’ve achieved.”

The app works by users choosing a number of streams including news, sport, technology as well as social networking sites like Facebook and Twitter. Users can then browse the various streams to see what is happening in their world without having to visit 17 different websites.

What it offers to differentiate it from the very successful Flipboard app is that is available on the iPhone and Android devices and while there is some talk of Flipboard coming to the mobile phone, nothing official has been announced as of yet. Where it falls down is in looks. Flipboard is beautiful and while My Taptu does what it says it will, it ain't the prettiest app in the world.

Chris Hamer

November 9, 2010, 5:33 pm

looks like pretty nice app to me and doesn't look ugly by any means :)

gonna go try it now i think!


November 9, 2010, 7:34 pm

Not specifically aimed at My Taptu, but it struck me upon looking at this:- why are so many apps created for things that could be done on a browser? This is just a (nice) RSS reader. This could be done as a website, so it would then work on any smartphone regardless of platform (and also mean you'd see the same thing in your browser so everything would be in sync).

So why are companies spending so much time making apps when they could just improve their website? Is it just because people are prepared to pay for apps, but not for websites?


November 11, 2010, 6:16 pm

Hi David, Thanks for trying out My Taptu. We wanted to let you know a little bit about

why the app looks like it does and the challenges of designing for the constrained mobile screen vs the iPad screen (which Flipboard does)...

My Taptu has been designed to feel native, using existing conventions that are familiar to customers, irrespective of whether you're on an iPhone or Android. Our goal was to make My Taptu an extension of your smartphone, not an app with its own behavioural characteristics. We'd be delighted if our customers are able to pick My Taptu up for the first time, and get playing with it straight away, without any interaction barriers.

Regarding the visual design, our studies led us towards a light look & feel in order to increase the perception of breathing-space, whilst the balance of the cards per screen area maximises what I call the content-to-bombardment ratio. Consequently, as My Taptu is a mobile app (not an iPad app with the luxury of a much bigger screen), we've found the 'overview' format in My Taptu to be the best way to keep updated on a wide range of content at a glance. Hope that helps!

- Marc Holgate (Head of UX at Taptu). Find me on twitter @mholgate

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