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Motorola Xoom Pricing Increased [Updated]

David Gilbert


Motorola Xoom Pricing Increased [Updated]

With the furore surrounding the launch of the iPad 2 last night, possibly PC World thought that sneakily adding £50 to the price of the Motorola Xoom would go unnoticed.

When the price of £449.99 for the 32GB Wi-Fi-only Xoom was put up on PC World on Tuesday, there were a lot of raised eyebrows. This was because it would mean that the Xoom would cost less here in the UK than the £490 those in the United States had to shell out. However the joy didn’t last long as the pre-order price of £449.99 was pulled on Monday and replaced yesterday with a new price of £499.99. This would seem more in keeping with what we had been hearing and would be the same price as the new iPad 2 32GB Wi-Fi-only model.

When the initial price was posted earlier in the week, it was actually not possible to place a pre-order for the Xoom and this would lead us to think that PC World was simply testing its system, though why it would tease people with the lower price is beyond us. We have been in touch with PC World and we are awaiting confirmation of what exactly happened. With the Xoom launching in early April on this side of the world, PC World has indicated a delivery date of April 9 should you find that extra £50 and place an order for one of the 10.1in Honeycomb tablets.

The Xoom has been on sale in the States since February 24 however with the iPad 2 launching there on March 11 and March 25 over here, it will face some stiff competition to win over the tablet owning public.

Update: PC World got back onto us saying that the £449 price was a mistake: "This was simply a design error - the web designers were playing with the page ready for when we can announce and accidentally put it up . The page has now gone up with the correct price of £499.99."

Update 2:Carphone Warehouse has now put the 3G version of the Xoom on pre-order SIM-free for £599 and listed it as "In Stock" though deliveries are likely not to head out until early April.

Source: PC World

Luan Bach

March 3, 2011, 5:01 pm

Will be DOA.


March 3, 2011, 5:04 pm

£500 is a good price and offers excellent competition to the iPad 2. 2011 might or might not be the year of the iPad 2 but it's going to be an interesting year for the market that's for sure.


March 3, 2011, 5:48 pm

Sorry but too expensive. You'd think they'd learn from the Galaxy Tab, you can't launch a tablet at the same price point as the iPad and expect the public to flock to it. Let's not forget Honeycomb is basically an entirely new OS and needs new apps built for tablets rather than smartphones. Plus we're currently not sure how well it's going to be supported going forward, will Motorola, LG etc treat their tablets better than their smartphones.

Oh it'll still sell, there's a big enough market out there to support it, but it's never going to compete with the iPad 2's numbers. Now if all Android tablets are put together that might be a different thing.


March 3, 2011, 7:30 pm

when have the likes of PC World and Dixons ever been competitive on pricing...when these show up in Amazon, Play and the supermarkets I'm sure they will be more like £450 and under.


March 3, 2011, 11:05 pm

@ BOFH UK, absolutely agree. The other competitors (especially Motorola) have to understand that they are competing from the start at a disadvantage against the iPad 2. They simply do not have the brand recognition as the apple products for tablets. Their advertisements (TV & paper)will probably quote specs and how much more technically superior it is to the competition, but this won't matter to the majority of non-techies/ buyers.

Here's hoping that when their sales aren't living up to their expectations, then we can start seeing a price wars!


March 4, 2011, 1:30 am

Would definitely spice up things a bit on the hands of other retailers as @Kona328 said, but don't Dixons mention they have an exclusive for the Wifi model? Not sure what that's about.


March 4, 2011, 2:26 am

IMO no tablet should be more than £350 tops. The price of £450 could buy a <decent laptop. The problem with Android is that you're not guaranteed the same experience unlike the ipad. Like with phones some may not be updated, some perform better than others etc. But the choice made available is good though.


March 4, 2011, 3:16 am

£450 @ Dixons...with code: HARDWARE10


March 4, 2011, 3:47 pm

@Kona328 - get back to me when it's £250 with code HARDWARE50 :-)

I really want to buy a tablet for sofa surfing and instant-on social media stuff... but for an "impulse-use" appliance I want an "impulse-buy" price.

~£250 any every geek I know who has an Android phone would buy one of these too for fu.


March 4, 2011, 4:32 pm

@Luan Bach Will be DOA, Android will own the tablet market, just like they own the smartphone market ;-).

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