Viewers of the Super Bowl last night were treated to a glimpse of the future – or one possible version of it anyway – where only Motorola’s Xoom brings creativity to a world devoid of colour.
The ad, entitled ‘Empower the People’ is set in an Orwellian, 1984-esque world where technology – and people – are limited by restrictive platforms. Enter the Xoom, the “tablet to create a better world”, which heralds “a new day with optimism, openness, freedom and empowerment.” All very impressive but at a cost of $3 million per 30 second slot, Motorola’s one-minute Super Bowl ad will mean it will have to sell quite a few tablets just to break even. While the ad itself tells us very little we didn’t already know about the Honeycomb-running, dual-core 1GHz tablet, Best Buy ads in the States tell us a lot more.
Ads in circulation now show that the Xoom will be arriving in stores from February 24 at a cost of $799. This is confirmation of rumours which had been swirling for a couple of weeks now, however the price of $799 will be a disappointment to many who were hoping for a more competitive price point. As of yet we have no indication of any release date for anywhere other than the US.
You can check out all the details on the Xoom at the newly launched portal on the Motorola website.