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Motorola Jumping On Android Bandwagon

Gordon Kelly


Motorola Jumping On Android Bandwagon

Has the dam broken?

Today has already seen the T-Mobile G1 launch and widespread talk of an impending Asus Android handset and now Motorola is getting involved as well. According to the Wall Street Journal Moto co-CEO Sanjay Jha has decided the troubled company will wholeheartedly embrace Android with numerous new phones being based on the Google OS.

No details of the handsets themselves or any indication of releases schedules (darn it) were hinted at in the report but if it isn't to be late to the party mid 2009 would seem to be the deadline in getting the first models out the door.

Perhaps unsurprisingly, the news filtered through behind wider talk of more job cuts at the company and the possible streamlining of its manufacturing process which could apparently see production of some of its Windows Mobile based handsets outsourced (no prizes for guessing the obvious companies who would do that role... Asus / HTC).

Of course from a financial standpoint it also makes sense for Motorola to opt for Android because its open source model would offer significant savings compared to licensed alternatives.

Could Motorola finally be seeing the light or is it too late? Well, as long as the first Android handset doesn't have 'RAZR' in its name it stands a chance...


via Reuters

Luan Bach

October 30, 2008, 5:10 pm

I don't know, Motorola will jump on any bandwagon going. Have you ever been to one of their devs event ? They claim to support every system under the sun, Linux, Windows Mobile, Java, Brew, Symbian and their own OS etc. So I'm not really surprise that they are now on the Android ride. I reckon it's their lack of focus that is very damaging, imagine the bloated support system they'll need.


October 30, 2008, 5:47 pm

If I was Motorola right now, what I would do is ditch every other OS and go for an Android-only approach, on every phone, from the smallest to the biggest. It might be novel enough to swing things favourably in their favour. I mean, what have they got to lose? They need something big, really big. If it continues on it's current path, it will either be out of the handset business or a marginal player with 12 months. (You could argue that they're already marginal, to be honest.)

Another thing would be to make their designers USE the phones they design - they might end up with some usable phones that way.

Technology changes, and so sho

October 30, 2008, 8:57 pm

Oh great, another software platform for their imbecile managers to fight for resources to support.

Streamline down to fewer OSes? No chance, there are too many power struggles and politicking to drop anything, and no-one will transfer resources to the new platform as it will look like their own little empire is waning.

Even if they do get a hardware platform together to run it on and enough software resource to get it integrated, they'll probably scupper the whole thing with a crappy UI (see UIQ murdered on the Z8/10), a stupid name (Moto ANDRD would be too obvious, so perfect) and an industrial design that combines the worst of whatever form-factor they choose.


October 31, 2008, 4:12 pm

'ANDRD'... absolutely love it, I may steal that! (Credited, of course!)

Technology changes, and so sho

October 31, 2008, 4:36 pm

You're welcome to it.

To paraphrase Spike Milligan:

'Welcome to your new Motorola.'

'Thank you, you're welcome to it too.'

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