Home / News / Camera News / More Details of Fujifilm FinePix X100 Revealed

More Details of Fujifilm FinePix X100 Revealed

David Gilbert


More Details of Fujifilm FinePix X100 Revealed

Last September we brought you the first news and images of the Fujifilm FinePix X100 which was surprisingly announced at the Photokina trade fair. At the time the prototype on display at Fuji’s stand didn’t even have a sensor in it but Fujifilm has now unveiled a lot more details.

The X100 is Fujifilm’s effort at a new high-quality compact camera, and from the specs unveiled today, it seems like a pretty impressive machine. The X100 features a 12.3 megapixels APS-C sized CMOS sensor, a Fujinon 23mm f/2 fixed focal length lens and the newly-developed Hybrid Viewfinder.

Aimed at professional photographers, the FinePix X100 has been designed "to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical.”

In a statement Fujifilm also confirmed the X100 will feature three focusing options, which can be selected via a switch on the left-hand side of the camera's body. "With manual focus selected, focusing is achieved using the focus ring around the lens barrel. A distance indication bar enables you to pre-focus if required, or you can simply use the electronic viewfinder to focus accurately."

The X100 also features a "raw" button. Fujifilm explains that the button has two key functions. "When shooting in JPEG mode, it enables the user to instantly capture both raw and JPEG files, plus it also allows raw files to be developed in camera." Fujifilm has also included a dedicated ISO button to give instant access to ISO settings and it will record video at 24fps in 720p high-definition mode with stereo sound.

The X100 is certainly a hot prospect for next year with an early 2011 release date expected. However one thing that could be putting us off, especially over here in the UK, is the rumoured price tag of £1,000. This compares with a price tag of $1,000 in the States, which doesn’t really seem fair to us. Fujifilm has declined to confirm this rumour or give a price for the device. We will have to wait and see until we get our hands on a review copy and put the X100 through its paces to see if it is worth the hype.


December 13, 2010, 6:28 pm

It looks UGLY to me!

The price is too high I think. You can probably get a decent CSC camera with prime lens for the money and have the added flexibility of lenses.

Can't really see how this one will sell. Except with those who are nostalgic for the retro appearance.


December 13, 2010, 8:49 pm

@Rizwan: Each to their own, but I love the retro looks. It makes it look solid and serious. But maybe that's because I can remember using my grandfathers old cameras from the 60s and 70s and so it appeals to me.

Yes you can get a serious SLR for £1,000 (and half that even), but you don't get the carry around flexibility that this (and the LX5, G12, EP1, etc) are all aiming at. Sure the price is pushing it towards (tho still short) of Leica territory, but if the quality is there then I think it will do very well. Indeed at that price range I think the retro look is the right decision, something more modern and plastic would be sneered at, so if they want the money of people who have £1000 for a camera they need to make it look like it's worth it. The competiton is £300-500 so it has to be very good though.

Martin Daler

December 13, 2010, 10:13 pm

there is a lot to be said for retro - just looking at it I can fathom how to set auto/manual/shutter speed/aperture/focus/self timer and exposure compensation. And without having to switch the thing on I can read all those settings.

But there is also much to be said for a zoom lens. Can't see myself buying a fixed lens compact, no matter how bijou/retro. Sure, its a discipline. Equally, its a pain!


December 14, 2010, 6:07 pm

I think it's about time that someone on high investigated how companies can justify charging so much extra for cameras and other gadgets in the UK!

Assuming the prices are correct then that's £370 more than the price in the States (approx £630 at time of writing).

Another example is the Nexus S phone which is approx £334 in the states and a whopping £549.95 over here. That's a difference of roughly £215.

I just can't see how it can be so much more, even when you take VAT etc into account.

Maybe Trusted Reviews could do an expose?

(all conversions via XE on 14/12/2010)

Martin Daler

December 14, 2010, 10:15 pm

LaughingJohn, in a free market the person "on high" is you. Make your own judgement, decide whether to pay their price, or not. The price of goods is determined only by what people will pay for them, not by the cost of production, VAT etc. Unless you are suggesting the market is not free but rigged in some way?

Paul Haynes

December 15, 2010, 10:25 pm

I think this camera has massive potential, but that price will need to drop hard and fast. Any way i look at it a £1000 for a fixed, non zoom lens is unjustifiable. Even £800 is too much considering that price will get you a GF1 with 20mm and 14-42mm lens, and still leave you with £50 in your pocket. I don't think Fuji has the "brand exclusivity" to go the leica route of drastically ecplising it's competition in price.

Looking forward to seeing how it performs though.


December 16, 2010, 3:31 am

I concur with Paul Haynes and others, that this camera appears to be full of potential.

But it is simply too expensive for a fix lens camera with no zoom.


December 16, 2010, 5:09 am

While I doubt that the price will remain so high for very long, I do wonder if it will actually push people towards Leica if Fujifilm dig their heels in.


December 27, 2010, 9:45 pm

Fuji always seems to take a corner of the market few others do. The GS670/690,GA645 series which are all excellent cameras and none too cheap. This camera would seem to attract much less attention for street photography rather than toting around an HDSLR if quality is what you're after. Although no zooms are available, it's the new lens technology that's a big selling point here. That adds much to the quality of the shots. They're using spherical elements as opposed to aspheric which greatly improves field flatness and sharpness. Fuji lenses are top notch. I only wish the camera supported 1080 HD video recording. Expensive yes. Maybe justifiable to gear snobs...look what I have.. and serious street journalism photogs like myself.


January 19, 2011, 11:31 pm

I suspect that, before too long, we shall see a slight upgrade in the form of additional lenses (rather than a zoom, which would be bulkier). Olympus did the same with the Pen E1: got an early version out onto the market, lacking its essential viewfinder, but which sufficed to kick off sales and to generate an interest &#8211 no, a demand &#8211 for a viewfinder. The upgrade then comes along, with a viewfinder that&#8217s about as elegant as an add-on conservatory, but at least it works. My guess is that the next realisation of the Pen will have the viewfinder properly integrated, but until then it has given Olympus a couple of years of sales.

So with the X100. Get the sales started, even though the model isn&#8217t quite mature, i.e. without alternative lenses. I would imagine that, within two years, and more likely within one year, the X100 will become the X101, or some such, and &#8211 whoops! &#8211 there&#8217ll be a couple of Fujinon lenses available, perhaps 50 mm and 80 mm or 105 mm equivalents (although a 105 mm is going to be a bit bulky, and detract from the camera&#8217s compactness).


January 20, 2011, 3:41 pm

I&#8217ve just re-read Robit&#8217s comment, which says &#8220......it's the new lens technology that's a big selling point here. That adds much to the quality of the shots. They're using spherical elements as opposed to aspheric which greatly improves ......&#8221. But the main picture of the camera, at the head of the review, shows the lens with &#8220Fujinon Aspherical Lens&#8221 engraved around it. Has the camera specification changed sinced the picture was released, or is there a slip in Robit&#8217s comment?

David Gilbert

January 20, 2011, 4:14 pm

@Hundbegraven I can find nothing in the press releases from Fujifilm regarding the new lens technology relating to the Finepix X100 though it may be implemented in other cameras from Fujifilm....unlesss of course Robit knows more than we do, which is entirely possible. As an aded note, the price of the X100 now looks to be heading towards £1,200 in the UK, so get saving if you want one.

comments powered by Disqus