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Microsoft Rebrands Windows Phone 7 Series

Gordon Kelly


Throughout the enthusiasm which met the launch of Windows Phone 7 Series, its swanky apps and the subsequent shock + horror at some of its glaring omissions, one thing has remained constant: universal agreement that it has a very silly name indeed.

Admittedly WP7S may not be quite as silly as the 'iPad', but it is pretty silly nonetheless and thankfully Microsoft now agrees too. Proving less is more, the company's official Windows Phone Twitter account issued a simple tweet on Good Friday announcing:

"Tis the season for Series finales. We've got one too - dropping the ‘Series’ and keeping the 'Windows Phone 7.' Done."

Praise be and nice to meet you 'Windows Phone 7'.

Now that is out the way, let's hope Microsoft can also realise that the general feeling of goodwill the company has built up with WP7 will be fast evaporated if it keeps making daft decisions such as not implementing multi-tasking or cut and paste. Furthermore, while I have some sympathy with Microsoft enforcing strict hardware rules to ensure a minimum level of user experience it should also realise that forbidding a popular monster like the HTC HD2 to upgrade is only going to anger those consumers who stuck with them to the bitter end.

So this is one step forward. Let's hope isn't followed by two back...


Twitter Status Update


April 5, 2010, 5:17 am

what makes it worst for HD2 owners is the fact they cannot have WP7 only because the phone has call answer and call end buttons, other than that it is fully compatible


April 5, 2010, 10:59 am

Re. the HD2, don't forget the MicroSD slot breaking the WP7 hardware specs!

I'd stick with the non cripled HD2 and wait for the hack!


April 5, 2010, 1:23 pm

The official line is more along the lines of it not having the correct hardware buttons (not the answer/hang-up buttons, but the lack of a search button - it has a "Home" one instead). Otherwise, yer, the hardware doesn't meet the requirements.

I've got a HD2 and IMHO I'd rather know that the spec is right for the platform rather than hacking it onto the device. Sure, I'll probably flash it once XDA have a working ROM but it's not a deal breaker - I still really like the handset even with 6.5.x.

Not having a storage card slot isn't a problem, side-loading of apps is a pain, they don't always work the same way - in terms of being added to the start menu etc.

As much as I dislike Apple, I like their ecosystem approach, if it's in the app-store it'll work on the device. You know where the apps are, how to load them, how to remove them and so on. If MS can create a more transparent version of this then they could well be onto a winner.

Just my view mind.


April 5, 2010, 3:11 pm

Wasn't the OS always called WP7, and WP7S was supposed to denote the devices it runs on? They just didn't make it very clear at all!


April 6, 2010, 5:26 am

@Ryan - nope.

Jim Fulton

April 6, 2010, 9:59 pm

@Gordon - nice Jobsian reply.


April 6, 2010, 11:10 pm

@Jim - yep

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