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Microsoft Rebrands Windows Phone 7 Series

Gordon Kelly


Throughout the enthusiasm which met the launch of Windows Phone 7 Series, its swanky apps and the subsequent shock + horror at some of its glaring omissions, one thing has remained constant: universal agreement that it has a very silly name indeed.

Admittedly WP7S may not be quite as silly as the 'iPad', but it is pretty silly nonetheless and thankfully Microsoft now agrees too. Proving less is more, the company's official Windows Phone Twitter account issued a simple tweet on Good Friday announcing:

"Tis the season for Series finales. We've got one too - dropping the ‘Series’ and keeping the 'Windows Phone 7.' Done."

Praise be and nice to meet you 'Windows Phone 7'.

Now that is out the way, let's hope Microsoft can also realise that the general feeling of goodwill the company has built up with WP7 will be fast evaporated if it keeps making daft decisions such as not implementing multi-tasking or cut and paste. Furthermore, while I have some sympathy with Microsoft enforcing strict hardware rules to ensure a minimum level of user experience it should also realise that forbidding a popular monster like the HTC HD2 to upgrade is only going to anger those consumers who stuck with them to the bitter end.

So this is one step forward. Let's hope isn't followed by two back...


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