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Microsoft Merges Zune & Xbox Teams

Gordon Kelly


Microsoft Merges Zune & Xbox Teams

Now here is a Microsoft shake-up which should lead to some interesting results...

The Redmond giant has announced a major reorganisation of its Entertainment and Devices (E&B) unit by moving Zune software/services, Mediaroom IPTV and Media Center to its Interactive Entertainment Business (IEB) which resides inside of E&B and handles Xbox, Games for Windows and Microsoft Game Studios.

If you think that sounds complicated then the official company statement will do little to help:

“As a natural evolution of the Interactive Entertainment Business, our consumer products and experiences focused on games, movies, TV and music will move into IEB, led by SVP Don Mattrick. In addition, we’ve formed a new centralized E&D services infrastructure team, which will act as a combined resource across the division. Finally, Enrique Rodriguez has decided to move on from his leadership position running the TV, video and music business and is evaluating his next career opportunity. The TVM first party business, Zune and Windows Medica Center will move to IEB, and Mediaroom, the TV platform businesss, will become a standalone group within E&D, reporting directly to (E&D) President Robbie Bach."

Other than the fact "evaluating his next career opportunity" sounds rather ominous, this should mean a greater synergy (yes, I hate the word too - but it's apt here) between Microsoft's different platforms. A notable point here is Windows Mobile, which also sits in E&B, and backs up the theory that the (potentially do or die) version 7 will be far more consumer friendly in nature.

We can but hope...


via ZDNet

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