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Microsoft Kills Its Kin

Gordon Kelly


Microsoft Kills Its Kin

Clearly nobody did 'kin care about Microsoft's 'social mobiles'...

Just 2 ½ months on from the fairly uninspiring launch of the KIN Range, Balmer's boys have ruthlessly wielded the axe and cut them down. In a statement it said:

"We have made the decision to focus on our Windows Phone 7 launch and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones."

This is vague - even for a corporate statement, but in short it says: KIN turned out to be a terrible idea, we're going to try and find something from it that might be useful in Windows Phone 7 and for those who did buy KIN phones - oops - we're now just clearing stock and delivering tech support, so don't count on much in the way of previously promised updates.

All of which would be fine if Microsoft hadn't spent a small fortune buying SideKick software maker Danger and then taken a year developing 'Project Pink' only to unveil a pair of tween phones that sat uncomfortably between a Zune and Windows Phone 7, had locked down functionality and TCOs (total cost of ownership) as high as a regular smartphone. Da kidz these days have BlackBerrys and iPhones Microsoft, didn't you know?

I guess based on its awful Abercrombie & Fitch-style ads (below) with simulated UI shots (watch for the notice at the end) the answer is no. All in all, a surprisingly brutal exit, but not one many will mourn.

Link: Microsoft Kin Website (See it while you still can)

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