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Microsoft Firms Up Retail Store Plans


Microsoft Firms Up Retail Store Plans

Rumours that Microsoft was planning to open a string of Apple-eqsue retail stores selling all things Microsoft have circulated for a while but have finally been put to rest. With the appointment of ex-Wal-Mart executive David Porter as Microsoft's Corporate Vice President of Retail Stores, the company has confirmed suspicions that it will, indeed, be bulding Microsoft-branded shops.

The appointment follows the debut of an online Microsoft store photos released of what were then considered proof-of-concept physical shops. Of course now those look more like template designs for a Microsoft entry into brick and mortar retail.

To what scale Microsoft will be creating its retail network is unknown as yet. It seems fairly likely that the company will want to compete with the like of Apple and have, if not a multinational presence, at least a large national one. Certainly Microsoft makes enough software, peripherals and other hardware to fill a decent sized shop floor with products.

We'll have to wait and see if the UK is graced with such a presence.




February 14, 2009, 5:40 am

Wal Mart + Microsoft... these stores are going to be so grim. I don't think Apple needs to be worrying just yet.


February 14, 2009, 2:51 pm

Just think how cool you'll look walking out of a Walmart-esque Microsoft store clutching your newly purchased Zune ......


February 15, 2009, 1:57 am

how about concesion stores in the likes of pc world. they are already funding dedicated areas in there new layout stores.


February 15, 2009, 8:45 pm

It's probably just going to be somewhere to get help on all the complicated SKUs that they have created.

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