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Microsoft Details Windows Marketplace & Azure

Gordon Kelly


Microsoft Details Windows Marketplace & Azure

It's a busy day at Redmond HQ. Just as Windows 7 pre-orders begin in the UK, Microsoft has announced some exciting details about Windows Marketplace (yes, yes 'Windows Mobile App Store' to you and I) and pricing structures for its Cloud computing platform Azure.

First up is Windows Marketplace for Windows Mobile (surely there's a better name?) and the good news is twofold. Speaking on the Windows Mobile blog Microsoft Senior Director for Mobile Platform Services Product Management (again, surely there's a better title?) Todd Brix proclaimed:

"I'm pleased to report that Windows Marketplace is on schedule to open for submissions in 29 supported countries* on July 27th. We're already working with a wide range of leading developers for both business and consumer applications and will soon be able to make available a new wave of applications that will be ready for download when Windows Marketplace launches with Windows Mobile 6.5 {does anyone use the name Windows Phone anymore?} in the fall."

Secondly, Brix explained: "We're announcing today that by the end of 2009 Windows Marketplace will also be available to Windows Mobile 6.0 and 6.1 devices. This means that developers will have an opportunity to reach more than 30 million Windows Mobile devices."

This is indeed great news for existing and future Windows Mobile handset owners though Steve Jobs today announced more than 1.5 billion apps have been downloaded in one year from the iPhone App Store (now there's a name that is to the point). Currently there are also 65,000 apps and more than 100,000 developers. "It is going to be very hard for others to catch up," said Jobs.

I agree-ish... (come on competition!)

As for Windows Azure, we finally got some news on what Microsoft will charge for a platform which includes a cloud services OS, Web-based relational database in Microsoft SQL Azure and connectivity and interoperability with .NET Services. Essentially the company has decided upon pay-as-you-go pricing backed up by service level agreements and support.

We're waiting on UK costs but in the US it will look at hourly and data based charges plus monthly rates. Yep, it's something of hotch potch but given this is heavily business focused for the considerable future I wouldn't be getting too wound up about breaking down all the details.

In related news Microsoft's Brandon LeBlanc has shot down Windows 7 RTM rumours stating on the Windows Blog: "Don't believe everything you read on the Internet. When Windows 7 hits RTM, it will be announced here. Until that happens, any builds you are likely to see on the web are either not the final bits or are laced with malicious code."

Until the real build is leaked a few days early generally Brandon, then leaked and leaked again...


Windows Blog: Windows Marketplace

Apple Hot News

Azure Press Release

Windows Blog: Update on Windows 7 RTM


July 15, 2009, 3:34 pm

Cant wait!!! I thought i was going to buy a new phone with 6.5 as well! Woo!


July 15, 2009, 4:03 pm

Does Jobs include boob/baby shaking apps in his list? What about silly crap like holding down one button for a high score?

I admit I don't own an iPhone myself, but nothing I've seen so far blows my mind and since I never see higher than a "Top 20 iPhone apps" list on any website, I'm inclined to assume that most of the 65000 is shovelware.


July 15, 2009, 4:21 pm

@DrDark - You shouldn't be so pesimistic about things that you don't know anything about. I have thus far restrained myself from comments about the winmo 6.5 and win7 experiance... As much as I would like to be bitching about them, I've not experianced them yet so could only speculate. (besides, I've read a lot of good about both...)

With regard to your generalisations, yes, there's a lot of crap. I say that, but I'm obviously missing something because despite what I think, they're popular. Even the pay-for fart apps get paid for. Whilst 'mind-blowing' is maybe not accurate there are a lot of amazing applications available for the iPhone, would you rather someone list all 65,000 in order of greatness?


July 15, 2009, 5:04 pm

They should have just called it 'Windows Live Marketplace', a la "Xbox Live Marketplace". Much more uniform that way.


July 15, 2009, 7:03 pm

@chessnuts - Microsoft are hardly branding experts, they change the name of everything that's not Windows or xBox more often than they create new services!


July 15, 2009, 9:23 pm


Firstly, just as a brief interlude, I'd prefer to be regarded as knowing "only a little about" the iPhone app store, rather than "nothing".

Secondly, I know there's crap everywhere so I'm not berating the iPhone for having shovelware. I'm berating Apple for constantly sticking the number of apps dead centre in all their ads thus just asking for my criticism as far as I'm concerned. They also won't stop referring to shooting video and copy/paste as "amazing" new features.

If you want a bitching match, I'd gladly have it, but as neither of us has copious knowledge of the other's preferences, I think we should save ourselves the effort.


July 16, 2009, 5:37 am


you've gotta love the new iphone ads promoting the "amazing" copy/paste!

back to the story. i just don't care any more. i'm waiting for the hero to get released and i'm ditching WM until they actually release something impressive. android market had loads of great apps which actually provide useful functionality.


July 16, 2009, 5:56 pm

The Hero's fatter than it looks in the pics. Haven't had a chance to fiddle with the new UI yet though.

I'm sticking with Symbian (since I don't get "confused" by it as some people do) and my E71 until something really blows me away. The Pre looked good and the OS is enticing but the hardware's putting me off a bit. And Android's just not quite reached its potential yet; maybe by the end of this year.

Hmmm... *glances at the Samsung Jet*


July 16, 2009, 6:04 pm

@drdark - whatever you do STAY AWAY from the Samsung Jet! I've tried this handset and it's also a slow motion software car crash. It's currently holding my Most Disappointing Handset of 2009 award - and by a significant margin. It's not a patch on the E71, but then again few things are... ;)


July 16, 2009, 10:13 pm

Starting to think you might have something against Samsung, Gordon :P.

Definitely sticking with E71, don't particularly like the look of the E72 even.

E71 heats up while watching iPlayer though and shut down at one point, although not sure if that was the software or the phone.

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