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Microsoft Demos First Windows Phone 7 Series LG Handset

Gordon Kelly


Microsoft Demos First Windows Phone 7 Series LG Handset

When Microsoft announced Windows Phone 7 Series it not only completely overhauled the software behind its mobile OS, but also announced it would be taking a strict hands-on roll with the hardware it could be installed upon. So what has LG come up with?

Speaking on The Engadget Show, Microsoft's Aaron Woodman gave the world a first look at the Korean's first handset - and the first Qwerty slider - built specifically for 7 Series (that name is going to start grating soon).

Specifics around the model weren't revealed, but Show host Josh Topolsky did get some play time and described it as only fractionally thicker than an iPhone 3GS and Nexus One. Video of the handset also confirms a 3.5mm headphone jack (remember when companies were too stupid to offer this? Seems like a lifetime ago), 5MP camera with flash the front 'Back', 'Home' and 'Search' hardware buttons Microsoft insists will have to feature on every 7 Series smartphone.

Other than this Microsoft was saying nothing which is unsurprising given we won't see Windows Phone 7 Series until Q4 and phone hardware could (and hopefully should) evolve between now and then.

Enough to start getting excited about? Perhaps a teeny, tiny tingle...


via Endgaget


March 1, 2010, 1:34 pm

There seems to be an incredible amount of buzz on the web about 7 Series, but I'm just not convinced. Yes it is different to Windows Mobile, but I just do not like the aesthetics of the new system. I watched a long video demo of the OS and by the end it made me feel slightly sick. The combination of shifting text and the cramped feel of screens that cannot contain the text had a bad effect on me. For me the whole OS has the feel of a slick soulless corporate Powerpoint presentation, with someone gone mad on the text animations. On the strength of what I've seen, I will not be interested if it has not greatly improved by the time of release.


March 1, 2010, 4:10 pm

@Moche - agreed, I was left feeling very unimpressed by the demo's and I really don't see any innovation or interesting ideas worth shouting about. A reactive rather than proactive design - it looks messy, dull, flat and as if a 10 year old designed it. (I know underlying code is from scratch, but on that GUI - I don't care).

I was expecting a lot more from MS, especially since they've had this on the boil since the signing of The Magna Carta. The fact that the OS is coming from such a weak and poor position to start with (WM 6/6.5) has probably resulted in a knee-jerk, over enthusiastic reaction from the press and relief from WM fans. (which I am one!)

In reality, unless it undergoes a massive aesthetic overhaul between now and launch, I doubt it will have mass appeal. Especially post new iPhone launch with OS4 and another 6 months of Android dev. In a way it feels like i'm watching a 'this is what the future of WM will hold' video - from 2001.

Ala Miah

March 1, 2010, 7:28 pm

Microsoft Have tried so hard to be cool and a bit trendy with that GUI but i think it's going to turn into a bit of a marmite situation. You will either love it or hate it depening on what your idea of cool and trendy is.


March 1, 2010, 8:17 pm

I've only viewed a demo here: http://www.trustedreviews.com/... but to me it actually looks quite smart and clean. My only gripe would be the general one of how much effort phone companies are putting into intergrating social networking sites like Twitter and Facebook into their OS. For people like me who have no interest whats so ever in things like that, it just comes across as an intrusive waste of space.

Other than that, I have to say I'd be happy to have Series 7 on my phone. That's based on looks alone, mind you, so don't quote me on that...


March 1, 2010, 8:18 pm

totally agree with the above! All the promo stuff I've seen for Windows Mobile 7 (screw their naming system, it flat out sucks) just makes it look like a flashy corporate magazine and/or poorly thought out Flash-only website. I mean, come on, loading the marketplace the first screen is a massive full screen advert and it *then* lets you get to that actual store.

It looks like a GCSE Graphic Arts student designed it for their art project.

Glad I went for the N900, the UI of that is the best and most intuitive I've ever used - and yes I have had a play around with an iPhone.


March 1, 2010, 8:31 pm

Better than a grid of little separate apps like every other smart phone.


March 1, 2010, 10:55 pm

@Alan Clinch

That's where widgets come in!


March 1, 2010, 11:40 pm

I don't really get UI bashing that WM7S is getting in these comments. In my opinion the interface is very nice and there is nothing really like it at the moment (except Zune of course). It does still need some polish, but there probably is a reason for why the launch is still about half a year from now. One thing they should do for example is to make the transitions a bit faster.


March 2, 2010, 2:35 am

@Helmore - you don't really get it, or you don't really agree?

I wouldn't call it 'bashing', merely that 'very nice' simply won't cut it amongst the current competition. It's definitely not a hideous failure that deserves to be confined to the fail bin immediately but, it is so very...average. So bland and, in it's current presentation looks to me as though after writing all the code they ran out of money and got the local pre-school students to design the front end.

2D flat mono-coloured squares with big fonts everywhere that don't even fit the screen or overlap screens, facebook this, twitter that... And the screen flow hierarchy / structure does not appear that intuitive or natural.

The EvilGenius has a good point about social networking software. Having an option to not have all that 'junk' baked in to the ROM would be nice. I was expecting a lot more innovation from MS - something that would take Apple's best in design and MS's best in function and take it to the next level. At the moment it seems to me that they are just happy with playing catch-up. Hope I'm proved wrong though - 24 weeks to go :)


March 2, 2010, 2:59 am

from what I've seen of WM7S it doesnt seem very 'computerish' by which I mean simple to use but has the ability to be very heavily modified or installing any written apps (with noone else judging what you can do) if the user is so inclined without having to void the warrenty in the process, to my eyes android, symbian and the old WM are most like that, but this new WM seems far more closed, if you get me? but I do like the look of that handset though

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