The world has a funny way of turning things on its head and todayâ€™s filing by Microsoft against Google for anti-competition practices is an ideal example.
Microsoft has put its weight behind the many other complaints stating that Google is preventing competition in the search market in the EU which is â€œto the detriment of European consumers.â€ Microsoft has filed a formal complaint with the European Commission as part of the Commissionâ€™s ongoing investigation into whether Google has violated European competition law. In a blog post, Microsoftâ€™s lead counsel, Brad Smith, outlines how Microsoft believes Google has breached competition laws. It says that Google has engaged in a â€œbroadening pattern of walling off access to content and data that competitors need to provide search results to consumers and to attract advertisers.â€
In Europe Google holds about 95 percent of the search market while in the US, Microsoft holds up to a 25 percent share directly through Bing and through its partnership with Yahoo! While it also has serious issues with the way Google operates in the States, it believes the situation is a lot worse in Europe. Microsoftâ€™s filing lists quite a number of instances where it believes Google is impeding competition. Among these is Googleâ€™s acquisition of YouTube in 2006, after which, Microsoft claims, Google put in place â€œa growing number of technical measures to restrict competing search engines from properly accessing it for their search results.â€ It also claims Google prevented YouTube from operating properly with Windows Phones. A more detailed outline of the complaints Mircosoft has can be read at the source link below.
Microsoft of course is well aware of the irony with it filing an anti-competitiveness complaint and even point this out in its blog posting. â€œHaving spent more than a decade wearing the shoe on the other foot with the European Commission, the filing of a formal antitrust complaint is not something we take lightly. This is the first time Microsoft Corporation has ever taken this step.â€
Of course this is not an isolated incident, and only last month we saw Google trapping Bing in a sting operation claiming Bing was stealing its search results. We imagine this will not be the last of the Microsoft-Google battles.
Source: Microsoft on the Issues