According to a recent survey, both David Beckham and Harry Potter are more powerful than the Prime Minister Tony Blair. At least this is what Britain’s six-year-olds believe, according to their parents, who were responding to a survey commissioned by Microsoft Encarta.
The aim of looking through the world through child’s eyes and was undertaken to promote the Children’s Encarta portion of Microsoft’s Encarta Premium Suite 2005. No doubt the software company is hoping that Encarta 2005 will make a nice stocking filler for the highly computer literate kids of today.
Melissa Dewick, Consumer Software Product Manager at Microsoft UK explains: “Looking at the world through a child’s eyes gives a great insight into how kids of a certain age think. The Children’s Encarta feature of Microsoft Encarta Premium Suite 2005 has been designed for kids with loads of pictures and large icons. Its simple, colourful interface encourages kids to explore and discover the wonders of their world."
Other interesting facts revealed is that 68 per cent of adults are of the opinion that six-year-old children believe in the Loch Ness Monster, that Disney’s lion Simba is more real than the Egyptian Pharaoh, Tutankhamen, and that kids are more familiar with animated sharks on cinema screens rather than from books or encyclopaedias.
The idea of Children’s Encarta is that kids under 12 can learn through animations, articles, puzzles and games – plenty to keep them occupied and informed. Kids can learn that Medusa and Griffins are simply myths and Henry VIII’s exploits were far more real than those of King Simba. Having said that, they're not wrong about David Backham and Harry Potter.
Children’s Encarta is available as part of Microsoft Encarta Premium Suite 2005, the DVD edition of which can be purchased online for around £50.