Update (December 10): We spoke to Ayman from Majoobi this afternoon and he assured us they are working as fast as possible to get the editor and builder working properly. He said they were going to improve the user interface to make it more compact and user friendly. This should happen by tomorrow morning. If anyone is having trouble with the Builder they can contact Majoobi on Twitter or Facebook.
Norwegian company Majoobi, is attempting to turn the app world upside down with the launch of its App Builder and Mobile Client, which allows people to easily create their own apps and use those apps on practically any mobile device.
With the explosion of smart phones and tablet PCs in the past 12 months, it seems as if it is no longer sufficient to just have a website – you need an app too. Whether it’s on Apple or Android devices more and more people use apps to access specific information – though RIM’s Jim Balsillie seems to have issues regarding this approach. This usually means more work and money for companies who want to produce an app on different platforms. Now Majoobi is offering people a simple way to build their own app – and for free.
Today Majoobi is launching the Majoobi App Builder and yesterday we had the chance to talk to CEO Ayman Mackouly and see the software in action. The App Builder (available here) has a pared down interface which Mackouly claims can be used by anyone who can “point and click.” Users can choose the colour, content and style of their own app while always seeing a live preview of how the app will look on an iPhone on the right hand side of the App Builder.
App Builder, which has been in development for three years, is based on HTML5 which Mackouly believes will future proof this technology. It means that only operating systems supporting HTML5 can run the apps (so just Apple and Android then), however this is where the Majoobie Mobile Client comes into its own. The Mobile Client lets apps created by Majoobi to run on practically any non-smartphone platform. We saw it working on a Bada-running Sony Ericsson and were impressed with the results.
Taking us through the steps needed to create an app, we were able to create a TrustedReviews app in a matter of minutes with our RSS feeds, video reviews, Facebook page, Twitter account and personal information all automatically loaded into the app. “The great thing about this, is that the app looks like a native Apple or Android app,” Mackouly said. And it did.
Once saved you will be given the choice between a free or subscription service. The free service allows for 25,000 page impressions per month and all features of the App Builder. The paid-for monthly subscriptions ranging from €29.99 a month to €89.99 a month allow for higher page impressions, custom domain name and online support. Mackouly said the free subscription was aimed at the private individual who wanted to promote their blog, while the paid-for subscriptions would allow small, medium and large companies create an app cheaply without having to spend thousands for someone to design one specifically.
Once you create your app you will be given a unique URL (www.majoobi.com/trustedreviews for example) which you can then send to friends/customers. Using their Apple or Android devices friends will then log onto the URL and be asked if they want to download your app. This is a pretty slick system and within seconds (depending on your connection of course) you will see your app on your phone;s homepage looking for all the world like you bought it from the App Store or Marketplace. You can even submit your app to either store but it is not necessary. "It is one URL for all platforms running HTML5," Mackouly said.
Whether this software will take off is open to debate but as far as we know this is the only app builder of its kind which allows users to create the apps, make them instantly available and based on HTML5. If you are interested in checking it out log onto Majoobi.com