Portable/pocket hard drives seem to be popular this week and following Iomega's leathery attempt to cash in on fashion victims/alcoholics Western Digital is targeting Mac users (no, they're not one and the same.... ish).
Expanding its popular 'Passport Studio Portable Drive' line is a new Mac-only edition formatted in HFS+ making it fully compatible with Leopard's automated back-up system, Time Machine, and featuring both USB and Firewire connections.
"We designed the My Passport Studio portable drives to work seamlessly with Apple's Time Machine, making this drive an ideal storage solution for creative pros on-the-go who require high performance storage to back up and carry their massive amounts of digital content," said Jim Welsh, VP and GM of WD's branded products and consumer electronics groups. "This sleek personal storage device with a faster FireWire interface and Mac-formatting is exactly the storage solution our Mac customers have been clamouring for ever since we introduced the first WD Passport portable USB drive."
One snag: though Firewire is equally as good as USB at powering devices (technically it's better), WD has curiously only decided to support power of the latter. Consequently, both USB and FireWire connectors have to be plugged in if you want to use it over FireWire. Bizarre, I know.
Still, at under 140g the drive does live up to its description and with 160GB, 250GB and 320GB versions available for just $129.99, $159.99 and $219.99 respectively they represent pretty good value for money. Besides loyal Mac fans are likely to want one primarily because it won't work with Windows...
Update: UK pricing has been released for the two larger models with WD charging £133.99 for 250GB & £156.99 for 320GB.