Some may remember in my CeBIT 2007 Final Words which said this year "there is a new buzz about being environmentally friendly" and wouldn't you just know it...
Environmental campaigner/protestor/industrial sabotager Greenpeace has published a table ranking the world's most eco-friendly electronics companies and suddenly everyone is taking notice.
14 multinationals were profiled and top of the tree for 2007 is Chinese mega-corp Lenovo which Greenpeace awarded eight out of ten for its global 'takeback service' which collects and recycles any of its own broken or obsolete equipment.
"Given the growing mountains of e-waste in China - both imported and domestically generated - it is heartening to see a Chinese company taking the lead, and assuming responsibility at least for its own branded waste," said Iza Kruszewska, Greenpeace's International Toxics Campaigner.
Knocking two points off its total however were Lenovo's continued use of toxic substances in its manufacturing. Second was that Finnish manufacturer of ugly mobiles Nokia, with Sony Ericsson and Dell joint third equal.
Who was bottom? I hear you all ask? By almost a complete point: Apple!
Steve Job's band was hammered for setting no deadline for the elimination of a number of toxic chemicals from its production processes. Naturally Apple responded saying "We disagree with Greenpeace's rating and the criteria."
Greenpeace actually runs a specific Green My Apple campaign with images such as the one below:
Who else did what? Here are those rankings in full:
1) Lenovo: 8
2) Nokia: 7.3
3=) Sony/Ericsson: 7
3=) Dell: 7
5=) Samsung: 6.3
5=) Motorola: 6.3
7) Fujitsu/Siemens: 6
8) Hewlett-Packard: 5.6
9) Acer: 5.3
10) Toshiba: 4.3
11) Sony: 4
12=) LG Electronics: 3.6
12=) Panasonic: 3.6
14) Apple: 2.7
So kids remember: it's bad to abuse the environment even if people don't see you...