The specifications of LG's mobile phones have never been their weak point and that's not starting now...
Following on from the Samsung B7610 Louvre (potentially the 'Omnia Pro') comes the LG 'GC 990 Louvre' which demonstrates two things. 1. LG's first 12MP cameraphone and 2. A horrendous lack of branding and design originality.
Naturally enough (though without any real world practical justification) this camera gets all the attention. Along with the totally impractical resolution it will be backed up by a Schneider Kreuznach lens, Xenon flash, ISO up to 3200 (good luck with that), digital zoom and touch autofocus. 720p high definition recording is also available at up to 30 frames per second.
Tip: first chance you get turn the camera resolution down to about 5MP, the pictures will look better and you'll save significant storage space.
Elsewhere the design is perhaps LG's most blatant iPhone rip-off to date but features a slightly smaller 3.2in 16:9 aspect ratio touchscreen of unknown format. Modern staples like HSDPA, WiFi, aGPS, Bluetooth with A2DP and an accelerometer are all present and don't be surprised to see new favourite the digital compass make an appearance too.
Of course the real challenge for LG is not with hardware but software and the GC 990 clearly employs the same ropey UI as that found in the (for my money desperately disappointing) Viewty Smart. Consequently while there's no RRP and timescale attached to the GC 990 as yet I wouldn't be remotely excited until the company has something of a phone culture overhaul...