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LG Unveils First 12MP Cameraphone

Gordon Kelly


LG Unveils First 12MP Cameraphone

The specifications of LG's mobile phones have never been their weak point and that's not starting now...

Following on from the Samsung B7610 Louvre (potentially the 'Omnia Pro') comes the LG 'GC 990 Louvre' which demonstrates two things. 1. LG's first 12MP cameraphone and 2. A horrendous lack of branding and design originality.

Naturally enough (though without any real world practical justification) this camera gets all the attention. Along with the totally impractical resolution it will be backed up by a Schneider Kreuznach lens, Xenon flash, ISO up to 3200 (good luck with that), digital zoom and touch autofocus. 720p high definition recording is also available at up to 30 frames per second.

Tip: first chance you get turn the camera resolution down to about 5MP, the pictures will look better and you'll save significant storage space.

Elsewhere the design is perhaps LG's most blatant iPhone rip-off to date but features a slightly smaller 3.2in 16:9 aspect ratio touchscreen of unknown format. Modern staples like HSDPA, WiFi, aGPS, Bluetooth with A2DP and an accelerometer are all present and don't be surprised to see new favourite the digital compass make an appearance too.

Of course the real challenge for LG is not with hardware but software and the GC 990 clearly employs the same ropey UI as that found in the (for my money desperately disappointing) Viewty Smart. Consequently while there's no RRP and timescale attached to the GC 990 as yet I wouldn't be remotely excited until the company has something of a phone culture overhaul...


via GSM Arena

Tony Walker

July 9, 2009, 7:47 am

Whoever designed those icons should be ritually disembowelled. They're quite literally offensive.


July 9, 2009, 2:17 pm

Can you say.... iPhone?


July 9, 2009, 6:02 pm

@D-Unit - I believe I did in the 5th paragraph ;)


July 9, 2009, 7:26 pm

All looks a bit... desperate! :S Oh well, maybe it'll be lovely really.


July 9, 2009, 9:18 pm

In fairness, part of the reason this looks like such a rip off of the iPhone is because of the menu the screenshot uses. However, this isn't the homescreen but the same settings menu. It's one that LG has been using for a while.

That said, the settings menu is still a fairly blatant rip off of the iPhone and is less than brilliant in the functionality department as well.


July 9, 2009, 10:48 pm

Oh dear god! That home screen pic looks so shameless and so tacky. It's amazing how a little thing like the icons having square instead of rounded edges can emphasise the cheap tastelessness that badly. Sort of makes you wish WWDC came round again, just so you could watch that huge crowd laugh their asses off.

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