LG has announced its first 3D plasma at IFA 2010 as it was revealed that its TVs are Sky’s ‘official’ choice for 3D. This essential means LG and Sky will be working together on marketing initiatives for 3D and the companies have promised a number of exclusive offers to Sky TV customers to help promote 3D to the public.
“We’re delighted to have entered into this partnership with LG”, said Hilary Perchard, Sky’s director of product management in a statement. “We believe in giving customers choice and as the only manufacturer so far committed to both active and passive TVs, we believe LG has the breadth of product to offer a 3D TV experience for all Sky customers. We will work alongside LG in helping raise interest and awareness of 3D as we build up to and beyond the launch of Sky 3D.”
The PX990 is LG’s first 3D plasma will be available in 50in or 60in sizes, and claims the honour of being the first to garner THX approval for its 3D pictures - Panasonic’s high-end plasmas have THX certification, but only for the 2D side of things. The PX990 will use active shutter glasses technology, but only one pair of 3D glasses included, which seems a bit miserly.
It also feature ‘600Hz technology’ for smooth motion, no doubt in place to compete with Panasonic on the marketing side of things. It also claims a contrast ratio of 5,000,000:1.
The PX990 is also the first LG to offer built-in 2D to 3D conversion, clearly considered a prerequisite considering the current dearth of 3D content
The TV features LG’s NetCast internet content service, and a Wi-Fi dongle is included for easy hook-up to your home broadband. It also offers Bluetooth, and is DLNA compliant but oddly Freeview HD does not appear to be on the menu.
The TV will be available from October but no prices have yet been confirmed.
LG will also be going to extremes at IFA by showing off prototypes of an outrageously large 180in plasma 3D TV, and a 31in OLED TV – not huge, but over twice the diagonal area on offer by its current 15in OLED model. Both are quite literally the shape of things to come for TV, and it would be churlish not be impressed.
Link: LG 3DTV page