Yes, contrast ratio is a debateable and ambiguous specification that can be fiddled as easily as small company tax receipts, but it can also be the holy grail of picture quality so - slaves as we are - we continue to obsess over it it...
Consequently, when LG announced the world's first 5000:1 contrast ratio monitor we were guardedly impressed and now there's a little more choice in the line up too.
With the launch of the 'L227WT', LG has offered this same tech in a slightly more premium package. Sure, it has the same 22in 1680 x 1050 native resolution panel and a matchingly quick 2ms response time. Heck, even the 300 nits brightness is identical along with the 170 degree viewing angle and DVI-D and D-Sub inputs.
That said, it does offers a glossy black finish and swanking 'ez-zooming' technology which enables users to reduce screen resolution by one setting at the touch of a button - quite a useful feature when granny comes over this Chrimbo and you try explaining what 'Skateboarding the Information Super Interweb' is.
Nattering on the display was Dennis Yeo, LG Group Product Manager, who said: "The L227WT brings elegant style and the very latest in design to the 5000:1 range. Not only do we want to offer our customers the very best viewing experience, but we also want to give them choice. By developing an extensive entry level through to premium range of 5000:1 monitors from entry level through to premium, they are getting just that."
He forgot the bit about granny though.
Expect the L227WT in shops for between £250 and £275 next month and I dare you, like double dare you to try and explain the concept of contrast ratios to your dear old in-laws at Christmas lunch...