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LG Announces One-Billion-To-One Contrast Ratio TV


LG Announces One-Billion-To-One Contrast Ratio TV

Evidently a one million-to-one isn't contrast ratio, as sported by the 47LG90 LCD TV isn't enough for LG because it has just announced a plasma TV with a billion-to-one figure. Yes, these numbers really are getting silly now.

In addition to this 50in billion-to-one plasma, called the 50PQ60D there is a 42in model (the 42PQ60D) which boasts a 600Hz refresh rate - or to put in another way the input 50Hz source frames are repeated 12 times on display. Both seem more proof of concept than real product, but both are being sold in Taiwan so we can but hope the UK will get a change to indulge in due course.

The sets feature an ambient light sensor which LG says helps reduce the energy consumption by dimming the backlighting when not needed fully. Although, this will affect the contrast ratio when active. Additionally, "various high-definition formats" can be played via the TV's USB port. We can dream that mkv files are one of those supported, but that's highly unlikely in the real world.

In Korea, LG is asking two million Won (£~1,060) for the 50in TV and 1.4 million Won (~£740) for the 42in. Hopefully both the TVs and those prices will translate over to the UK!


LG (Google translated).

Martin Daler

January 21, 2009, 6:30 pm

surely time for a log scale for contrast measurements?


January 21, 2009, 8:27 pm

Not good enough, LG. Try harder! I will not buy any of your TVs until it has a One-BullShillion-To-One contrast ratio.. oh, and a tissue dispenser.


January 21, 2009, 8:53 pm

Personally, I'm looking forward to when they need to start using scientific notation to display the ratios - 1x10^23:1 contrast ration TV anyone?


January 21, 2009, 10:05 pm

Me, I'm still waiting for the first Googolplex to one contrast ratio TV. Failing that I'd settle for a Trillion to one contrast ratio if the TV was cheap.

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