Sony has had a pretty rough ride these last 18 months. It has been sued for DRM infringements, had to recall nearly seven million laptop batteries, witnessed the apathetic response to Blu-ray and been dogged by PS3 development, supply and pricing problems. And in 2007 things aren’t getting any easier.
The company which does so love to make its hardware incompatible with others has revealed that come the console’s European launch on 23 March just 220,000 PS3s will be available in the UK.
Sony Computer Entertainment’s Managing Director Ray Maguire was the poor unfortunate charged with giving out the details in an interview with the Guardian. “My overall number is a bit lower than it would be if I had a less well-established product,” he began, trying to soften the blow. “So we’re round about the 22 per cent mark which, if you divided that into the million would give you 220,000 units.”
Maguire also blamed the UK exchange rate and VAT level for the high price of the PS3. Kinda thought it wouldn’t be Sony’s fault…
Ironically, what could work in Sony’s favour here is that all stock will be 60GB high end editions which will cost a monstrous £425 and could lower initial demand. That said, Sony has already admitted it has no plans to release the cheaper 20GB edition of the console over here so users won’t be saving anything by holding off on their purchase.
Will you wait all night for the chance to lay out £425 on a PlayStation 3 come 23 March? If so, you’re a better (and less prudent) man than me…