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Jobs Teases 'Major New Product' After Apple Record Results

Gordon Kelly


Jobs Teases 'Major New Product' After Apple Record Results

I guess we'll know for sure come tomorrow night, but right now it seems Apple can do no wrong...

In a teasing - yet highly impressive - announcement Apple has revealed its fiscal 2010 first quarter (ended December 26, 2009) to be another record for the company. In short, revenue leapt from 11.88bn in the year ago quarter to a massive $15.68bn with $2.26bn in profits. Mac sales were also up 33 per cent to 3.36m and iPhones a whopping 100 per cent to 8.7m. If ever a trend needed spelling out, however, iPod sales were down eight per cent to 21m though the iPod touch range jumped 55 per cent.

That tease? Jobs official statement: "If you annualize our quarterly revenue, it's surprising that Apple is now a $50+ billion company. The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

So excited it has scheduled no press events outside of the US, provided no UK streaming of the event for journalists and no live webcast. Then again, we shouldn't be surprised: it did the same for the launch of the first iPhone!

Come on Steve, we're bored. Just kick out the Apple iTablet and be done with it - we're talking new gadget not cancer cure. Tablets are a stupid format anyway...


Press Release


January 26, 2010, 8:11 pm

I will be sitting with my bank card on the ready, you better not disappoint Steve :)

Lee Moorhouse

January 26, 2010, 8:21 pm

It's a new Apple product, how on earth can you be bored/not even care?! I can understand being bored of waiting, but isn't that part of the excitement? Apple are the only company I can think of that can create so much hype, without releasing any information AT ALL!


January 26, 2010, 8:29 pm

@Lee Moorhouse - bored. Tablets are a bizarre obsession. Bad to type on (angle?), back to watch the screen (a fold out arm is both unstable and uncomfortable on the knees).

What would really appeal is if a tablet could 'somehow' have a fold away keyboard that would solve both these issues. That would make an awesome kind of lap-top-computer. Someone should make that... ;)


January 26, 2010, 8:35 pm

Tut tut @ Gordon - As a techy, you should know better. You're supposed to be in awe of this new product, at least till it's unveiled, then immediately slate it for not shooting lasers at your worst enemy...


January 26, 2010, 8:38 pm

"Tablets are a stupid format anyway..." I 100% agree, but then what would I know, I use Windows Mobile :p


January 26, 2010, 8:42 pm

@darkspark88 - just doesn't grab me. And I do like disappointing stereotypes ;)

@Simon - then you know a lot about stupid formats! (fingers crossed for WM7...)

Ala Miah

January 26, 2010, 8:53 pm

Are Apple going to make a Tablet that everyones knows they don't need but still want one?



January 26, 2010, 9:11 pm

Funny how quickly people forget the Apple products that fail miserably:


Anyone remember the Newton? What that saying about those who fail to learn from history are doomed to repeat it? ;)


January 26, 2010, 9:26 pm

@Lee Moorhouse: The last time Apple made anything I would actually buy was... Well, never actually - although I suppose I might have gotten an original Apple Macintosh.

Most of their stuff is underfeatured, proprietry and when they do come up with something interesting it's used by a far more down to earth manufacturer within a year. I'm sure I'll get to hear whatever they announce and it'll probably be fairly interesting but right now I'm more excited about gog's 'Expect the Unexcelled' thursday announcement about classic games than an Apple launch event.


January 26, 2010, 9:38 pm

Apple is pretty good at making sense of a hardware format that felt comparatively awkward before. Both the original iPod ("No wireless. Less space than a Nomad. Lame.") and the iPhone are pretty good examples. There were hard-disk MP3 players/smartphones before, but they were for a limited audience and the interface was (and sometimes: is) terrible. Note that I don't use any Apple product, I'm not trying to "defend" my buying decisions here.

"Bad to type on (angle?), back to watch the screen (a fold out arm is both unstable and uncomfortable on the knees)."

I never got that argument, particularly the second part. How is a tablet bad (sic) to watch/read? People seem to manage fine when reading a book without a fold out arm. You just, you know, *hold* it, or you balance it on your knees when you're reading in bed or on the couch. Obviously neither is very comfortable when you're talking about a 1.5+kg tablet, but with a device with the weight of a hardcover book it should be fine.

Pendejo Sin Nombre

January 26, 2010, 10:34 pm

You know, there isn't quite the level of cognitive dissonance here that you get on somewhere like The Reg. regarding Apple stuff, but if you really are that bored of them then stop reporting on and reviewing their stuff.

Obviously by ignoring them and the iSlate/Pad/Canvas/whatever you run the risk of going down in history like the infamous slashdot post about the original iPod, or both Nokia's and Balmer's comments about the iPhone, but come on, man up and grow a pair and ignore Apple's PR.

Oh, I know, it's just the way they do things that you hate, or that their margins are higher than anyone else's, or that their users, sorry fanbois, are all beret & black roll neck wearing ascetic a-holes confused by the RDF, but I dare you you to ignore the launch.


January 26, 2010, 10:43 pm

@Pendejo Sin Nombre - quite the rant. Not really logical, though.

1. We report relevant industry news, not just what peaks our own individual interests (or there'd never be any printer coverage. EVER!)

2. We're not ignoring the iTablet and we're not covering every little leak, but we are bored of the industry's blanket rumour-mongering. Grow a pair has nothing to do with this.

3. I'm Apple neutral as it happens - I don't own a Mac or an iPod, but I have an iPhone 3GS and I prefer Windows 7 to Mac OS X. Its business practices are its own choosing. Don't randomly stereotype and OF COURSE we're not going to "ignore the launch".

Sounds like you've gotten a little to ingrained by The Reg's infamous flame wars. Please try to be a little more reasoned here.


January 26, 2010, 10:58 pm

It'll be an 'iSlate' that allows you to download magazines and periodicals via an updated iTunes Store. If it manages this it'll revolutionise printed material over the next few years and crush the Amazon Kindle for reading books with colour and updated content.

So long as they get the price right it could be a winner but as with many Apple products the second and third iterations are usually the best.

Pendejo Sin Nombre

January 26, 2010, 11:05 pm

1. Then simply report the news, otherwise it's an op ed. You may think that your personal opinions simply add flavour but obviously there's a tipping point.

2+3. Then blame the industry, of which you are a part. You can't have it both ways. Apple will decide how they announce stuff like it or not, but blaming Apple for how your industry runs with it is not well 'reasoned.'

Whether you're a Wintroll, Freetard or Maclot is not the point. It shouldn't becoming across in reviews or news pieces.

In the interests of full discloser I read The Reg. though rarely the comments and I don't post there and as to Trusted Reviews in general - keep up the good work.


January 26, 2010, 11:10 pm

ok...being as realistic as humanly possible, I doubt we will see a bog standard 10" odd inch screen with either mac osx or iphone os. Apple are renown for being unpredictable and this just does not feel right. It will be nothing like those rendered in the past days and weeks and I can bet you a starbucks on this, thats how certain I am. We will see something radical. Let me know how you will be sending me my starbucks. :-)


January 26, 2010, 11:17 pm

Bizarrely, part of me really hopes that Apple don't release a Tablet tomorrow... If just to listen to the whining on Thursday as to how they're a terrible company that are missing on an awesome slice of the market and how they've let everybody down.

Of course, they will release one and people will whine that it's overpriced and over simplified and under developed and way below expectation because it didn't have this one specific feature that I *really* really wanted and they're bastards and evil and they make shoddy kit that no one could ever really want anyway...

Still, I want one. I have no reservations about that! As I've stated before though, I'm bored of the constant coverage this is getting... For the past few years! I like the anticipation leading up to this event, none of their other recent events has had this excitment factor that's buzzing all over this one. The world is watching.


January 26, 2010, 11:21 pm

@Pendejo Sin Nombre - thanks for the feedback, but we've long reported the news with our professional opinion and will continue to do that. We are not a pure news site, so we cherry pick and discuss what we believe to be the most relevant stories of the day. Our research and reader feedback shows this is a strong combination and news is regularly the most interactive part of the site and we welcome that.

Wintroll, Freetard or Maclot? Phrases just designed to irritate each group imho.

Otherwise, err, thanks. I think.


January 27, 2010, 12:46 am

I like the Macbook and iMac ranges, I respect the design of the iPods and, while it's not my first choice, I know the iPhone is a triumph of design and not just marketing. But it irritates me how Apple-worship (as opposed to simply buying their products, then getting on with your life and letting the rest of us get on with ours) has turned from a cult into full-on mainstream religion. It's no longer something you can avoid by simply avoiding tech sites. I mean for Jobs' sake, broadsheet newspapers are now devoting whole pages to pointless speculation on the 'iSlate'! Why are the media doing Apple's advertising for them free of charge? No other piece of technology, including ones with noticeable social impact (for example the Nintendo Wii) gets this much coverage.

Come back to reality. The iSlate/iSlab/whatever, will most likely be a hybrid of PMP and eBook reader, with a browser, and you will be relentlessly nagged into buying countless Apps (a small number of which might actually be useful). It will not "revolutionise" your life; however since it will sell billions and thus may popularise the e-reader concept, it will revolutionise your fellow commuter's life since he no longer has a paper to read when you're finished with it. In fact my only hope is that buyers will choose digital-only news content and thus take away revenue from the same papers that have been so ingratiatingly hyping up said tablet. Actually, that thought cheers me up immensely. Everyone, pre-order your iThing tomorrow! :P


January 27, 2010, 3:25 am

I'm amazed that in this day and age Apple can still maintain secrecy over their products. You may count speculation in newspapers as free advertising, but it must be SO costly for Apple to maintain this level of secrecy. You have security guards, lawyers, bodyguards, expensive gagging orders....


January 27, 2010, 4:09 am

Why have people from the register started turning up on my favourite sites all of a sudden? I'm starting to dislike a place I hardly even visit.

In regards TR's "style", please carry on. I find it's nice to have a little injection of personal opinion in news and reviews every now and again, and have always preferred places which go down this route.


January 27, 2010, 4:39 am

darkspark: I'm sure it is expensive, but I would imagine it's a relatively small investment compared to the huge rewards they will reap. The secrecy, and creating an impression of mystery, play a large part in allowing the hype to build to such ridiculous levels. It gets them huge amounts of coverage and generally draws attention. When you consider the number of sales that will probably result from this, I imagine the fees for lawyers and security consultants seem quite reasonable...


January 27, 2010, 4:24 pm

As pointed out by others the most impressive thing is the amount of hype this is getting without any effort from Apple. They have become THE tech company of the 21st century. All those tablets at CES and barely a whimper in the press. Everyone is waiting for Apple. And what are we going to get, a big iPod with a newer and more powerful OS and e-reader capabilities.

I wasn't taken by the Kindle, and having it colour while a big step forward still isn't going to sway me, I just find the format too big to be useful. I doubt this will use e-ink, but most people don't care about that so it probably will manage to kill the Kindle, Sony Reader, nook, etc. I am interested to see if Apple will allow the Kindle App to run on this. It's major competition for them, but I don't legally see how they could block it.

I think people give Apple more credit than they deserve. The iPhone, yes, it is an amazing device. Bringing together so many aspects of phones, mp3 players, pmps, computers, etc into one compact and sexy little device. Just because they can revolutionise the phone market doesn't mean they can do it again for tablets.

Do we really want a netbook without a keyboard?

I can see myself using one a lot, but too often i'd want a keyboard or only need something phone sized. I think it's still a white elephant and doomed to fail. If it was cheap then yeah it'd be handy to have for occasional use. But it's going to be £500+ and I think for most people a netbook/culv makes far more sense. There's also going to be a myriad of Win7/Android tablets that do much the same that will be half the price.

I don't know if Apple will find this tablet revolution the walkover so many people seem to assume it will be.


January 27, 2010, 7:35 pm

http://twitter.com/jason (ex engadget writer has had the machine for 10 days and loves it)

There you go - looks like a £499 for top UK spec - if so it will make most £500+ smart phones look like the rip-off that they are.


January 27, 2010, 8:08 pm

@lifethroughalens: Where'd you get the £499 pricing from?! Based on Jason's pricing, I'd guess the entry level version would be £499. We shall see though.


January 27, 2010, 8:16 pm

@Ed I'm going with a direct exchange with the top spec $799 version - today that's £495.

I'm sure there will be a UK premium and a launch premium that'll push the rip-off-Britain price to an initial figure of around £650, but any higher than that and I can't see it selling that well over here. The £500 mark would certainly be a sweet spot I reckon.

But I won't be getting one at any cost, I really don't want to go back to be being tied in to a locked down OS and app store. I'm sure it will look fabulous though...and sell by the billions.

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