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Jobs And Murdoch To Produce iPaper

David Gilbert


Jobs And Murdoch To Produce iPaper

It appears that Steve Jobs and Rupert Murdoch have brought together their collective computing and media might in an effort to bring the 'news' to the lucky people who own an iPad – while the rest of us iPad-lacking fools will have to remain in the dark it appears.

The Daily, as the virtual newspaper will be called, will only be available to owners of Apple’s tablet device and no one else. In what is a world first, the media magnate and the computer giant will produce a daily newspaper which can only be read on Apple’s iPad.

The content of The Daily will have “a tabloid sensibility with a broadsheet intelligence," according to reports in actual newspapers in the US over the weekend. Then again it would have to have a tabloid sensibility considering the size of the current crop of tablet devices. In a vault, somewhere deep beneath the bustling city of New York, for the past few months armies of journalists and sub editors have been working furiously on the Daily and hope to bring it to the iPad before the end of this month.

Will this mean people straining their necks on trains over the shoulders of iPad owners just to get a glimpse of the exclusive news available in The Daily? What will the rest of us be missing out on if we don’t have an iPad? Will major news events completely pass us by because we haven’t read them in The Daily? How will we find out who has been kicked off X-Factor?

Costing 99cents a week or $50 a year, the US-centric paper apparently has a team of 100 journalists to provide exclusive content. Rumours are circulating the journalism world in New York that the managing director of the New York Post, Jesse Angelo, will be The Daily’s first editor. There are currently about 7.5million iPad owners in the world and with that figure suggested to go to 100million in the next two to three years there is definitely a market out there for Jobs and Murdoch to capture.

It seems as if Apple and News Corp believe this is the future of newspapers and that paid-for content is a viable business model. All of us here are keeping our fingers crossed that this venture works out for Rupert and Steve because, God knows, they could do with the money.


November 22, 2010, 8:24 pm

Why anyone would want to pay to read the right-wing garbage that Murdoch pumps out is beyond me.


November 22, 2010, 8:53 pm

Thought Jobs was a Democrat. Getting in to bed with the prince of darkness.


November 22, 2010, 9:05 pm

Well that will get the brand theorists scribbling ... I imagine if there was such an overt link with Murdoch here in the UK it would kill the "cool" factor of the iPad stone dead. Not that I needed any persuasion but it's yet another reason to ignore the magic tablet ...


November 22, 2010, 9:14 pm

99 cents per week? That seems like a very cheap price (even if it is to read something Murdoch!), and i can see it attracting alot of subscribers.


November 22, 2010, 9:25 pm

@ Simon, it's got to be better than the wishy washy liberalistic and socialist nonsense the other papers print!


November 22, 2010, 9:26 pm

Tempted! Not!


November 22, 2010, 11:24 pm

@Zetetic: What are these other papers you speak of?


November 22, 2010, 11:25 pm

@Zetetic At least the wishy washy other papers don't resort to illegal telephone hacking to get their stories.

Tim Sutton

November 22, 2010, 11:55 pm

Damn. News Corp and Apple together.

Never in the field of human branding have so many had such hatred for just two.

I am actually a subscriber to The Times, but because I hate TalkSport and The Sun so much I think it cancels out.


November 23, 2010, 12:46 am

I really hope that last sentence was meant to be ironic. Why would you ever want Murdoch to make money? I want him to go bankrupt and stop filling our heads with vile filth.

David Gilbert

November 23, 2010, 1:11 am

@Enarca Indeed the last sentence is certainly meant to be ironic.....seriously so.


November 23, 2010, 2:03 am

Zetetic: If you're not being ironic, then please tell me where I may find these "wishy washy liberalistic and socialist" papers of which you speak? I see the Telegraph, Mail, Express, NOTW, Sun - all slightly to the right of Augusto Pinochet. Then there's the Mirror which is staunchly Labour and like the modern Labour party is about as liberal as Alf Garnett. There's the Guardian which seemingly gave up on being either socialist or liberal long ago in favour of simply being contrarian. That leaves... the Independent, which probably fits your description (for now; so long as it suits Mr Lebedev). Yes, the liberal left clearly enjoy complete hegemony (in the mind of Glenn Beck)...


November 23, 2010, 3:54 am


It's called having a brain and reading newspapers like you would a Marvel Comic. Comon dude, does anyone with half a cerebral organ actually believe anything any journalists say?


November 23, 2010, 6:15 am

Suddenly I'm thinking of the '1984' commercial. Damn I'm Thinking Different now.

A marriage made in hell.


November 23, 2010, 2:03 pm

'news' lol! Heartily agree!


November 23, 2010, 2:23 pm

@David Gilbert: "There are currently about 7.5million iPad owners in the world and with that figure suggested to go to 100million in the coming year or so".

Are you seriously telling us that Apple expect to sell 100million iPads within the next year or so? I could see 20million as a target for the next couple of years based upon 7.5million to date, but 100million? What sort of timeframe are you talking? Even with Apple fans buying multiple iPads, I find that hard to believe - particularly with other manufacturers jumping on the tablet bandwagon.

David Gilbert

November 23, 2010, 2:37 pm

@Kaurisol The projected sales for the iPad have been suggested (by ABI Research) to rise to over 50million a year by 2015. If this is the case, 100million iPad owners should happen somewhere in the next 24months - 36months. Obviously this figure is only a suggestion and will depend on what tablets Apple's competition produces and if there is an iPad 2 released in that time. The article did make it couns like it was goign to happen in the next 12months which has now been changed.


November 23, 2010, 4:39 pm

Both the iPad and The Daily would find a nice home at the bottom of my cat's litter tray.

Quite happy reading the Telepgraph online with my CULV laptop.

100 million iPads owners does seem quite fanciful. Despite the hype iPad sales have been below analyst expectations up til now, and I think will slow even more next year as the competition gets it act together, and people see through the initial wow factor through to its limited usefulness.

The only way the iPad is going to reach anywhere like those sales predictions is if there is a significant price decrease, but that's not likely, is it?


November 24, 2010, 2:34 pm

@David Gilbert - thanks for the clarification, although I still find those figures a bit hard to believe and think that ABI are probably conflating iPad sales with tablet sales generally.


November 25, 2010, 12:07 am

Enarca: I was merely pointing out that only a very small proportion of newspapers could be described as "liberalistic and socialist", in response to a previous comment. Obviously I agree you have to just acknowledge the bias (whichever flavour) and read between the lines. That said, plenty of people will tell you tales of "Political correctness gone mad" or other stories they've read that day; many stories are half misrepresentation and half outright lies, but millions believe them anyway. These people can walk, talk and even read, so presumably have a brain; but sadly they really do believe what they read in the paper.

I do have a point to bring this back on-topic though... we should have seen this coming a mile away. Since the iPad's release, the Times has been particularly full of puff-pieces for Apple and the iPad; even more so than all the other papers which have been helping to fuel the hype-machine. Pushing tablets and smartphones obviously ties in with the Times' new paywall, but the product placement for the iPad in particular was ridiculously excessive. Newspapers' political allegiances are well-known, but you also have to read between the lines where their corporate interests are involved.

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