I said yesterday that the buzz word of the year is ‘LifeStyle’, well it has a close contender: ‘’Credit Card Sized’’. This phrase has been popping up everywhere in the last six months, normally in a storage related capacity (see what I did there?) and Iomega has been keen to employ it again.
The brand spanking new ‘Micro Mini Hard Drive’ range has dimensions of just 69.9 x 51 x 14mm, weighs less than 50g and comes in sizes of up to 8GB. They spin at a proportionately impressive 4,200RPM and have a little flip out USB2.0 connector which also powers the device
Backing up the line’s portability claims is some drop shock protection technology, vital given the teeny weenie size of these things means they are likely to be introduced to Newton’s Laws of Gravity on a fairly regular basis. Iomega tells us that the alloy chassis of the drive itself should also withstand a reasonable amount of roughhousing.
Bundled software of the drive includes the company’s Automatic Backup software (for both PC and Mac), the Musicmatch Jukebox and Adobe Photoshop Album SE (PC only). They hit the shops now priced £86.99, £99.99 and £114.99 for 4GB, 6GB and 8GB capacities respectively (ex. VAT).
Small as these drives are though, for the meantime I think we should ban the marketing phrase ‘Credit Card Sized’ and replace it with ‘Credit Card Sized Footprint’. Much more accurate.