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Intel Rebrands CPUs

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A technology story without any technology this one. Instead we bring you news of a major rebranding exercise by Intel which will no doubt confuse and delight in equal measure.



Next generation Yonah based Pentium M processors will now be known as ‘Core Solo’ or ‘Core Duo’ editions to differentiate between single and multicore offerings, while next generation wireless Napa platforms will be called ‘Centrino’ or ‘Centrino Duo’ for the same reason.

We’ll have a few months to get used to the change though, as neither platform is due onto the market until mid January. A reduced 65nm manufacturing process (for Yonah at least) will also see the chip giant making the usual boasts about cooler running, more efficient power usage and – ultimately – lower prices. Initial GHz ratings (for what they’re worth these days) will range from 1.66 to 2.16GHz and the FSB will increase from 533 to 667MHz.



Now while the general public may moan about yet another new brand name (we already have Pentium 4, Pentium D, Pentium Extreme, Pentium M and Centrino) it does clearly illustrate that Intel sees dual core chips entering mainstream machines over the next 12 months, and with AMD promoting quad core for 2007 it feels it must educate the public fast.

Of course, producing multicore processors that perform in to anything like the same standard as AMD’s outstanding X2 would be just as useful, but one thing at a time people…

Link:
Intel UK

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