The evolution from leisure to silliness is always a pleasant one, so to lead you into the weekend we have Intel, Chris Moyles, trampolines, hydraulic surfboards and Comic Relief.
Chris Moyles, the nation’s favourite, unshaven, block shaped DJ along with his Morning Breakfast team, is travelling from John O’Groats to Lands End in that much trodden charity path England cricketer Ian Botham used to love so much. The aim is to raise cash for Comic Relief but unlike the legendary England all-rounder (and perhaps understandably given their different physics) Moyles is doing his trip in a fleet of cars and he’s stopping – a lot.
To be fair, this isn’t your usual convoy its an amalgamation of classic TV automobiles from the 70s and 80s that will likely still produce a sweat in anyone under 35. You see, the lucky sod has got his hands on The A-Team Van, The General Lee from The Dukes of Hazzard, the Starsky and Hutch 1976 Ford Gran Torino and KITT from Knightrider. Even more of a bonus are the absence of Howling Mad Murdock and David Hasselhoff from the aforementioned vehicles, though no Daisy Duke is a bit of a loss.
Remarkably, Moyles and his crew are continuing to host their daily breakfast show along the way and here is where the science comes in. Following Moyles’ and his crazy brigade is the “Truck of Luck” a 60 foot articulated lorry containing the production team and a bundle of Intel equipment. It turns out that the chip goliath has donated a bunch of Centrino based laptops to help run the event as well as offering some machines up as prizes and making a sizeable donation on one of those cartoon sized cheques we all love so much.
Where the pictures in this story come from are when the Moyles bandwagon rolled into Swindon where they were greeted by local schoolchildren, trampolines, hydraulic surfboards and 200 Intel employees (I know which one scares me the most).
Never shy of a quick bit of PR, Moyles jumped on an Intel branded surfboard creating a truly terrifying site which still burns at the back of my eyeballs. In turn, Intel staff wandered around wearing red noses and wigs and getting their photos taken which should come in bloody useful for future press trip bribery.
You gotta love the things people will do to fundraise and if it pokes fun at the IT industry at the same time then so much the better. Happy weekends.