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Intel Enters Smartphone Sector With New Atom Chips

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While Intel has had everything its own way for quite some time in the desktop and laptop spaces, it has struggled to get into the industry's biggest growth area: smartphones. Well not anymore...

Today sees Intel unveil its greatly anticipated Moorestown platform which will see the company finally leap headlong into high-end smartphones, tablets and other mobile handheld devices. The platform comprises a next generation Intel Atom processor - the Z6xx family - along with a new Platform Controller Hub (PCH) MP20 to create a system on a chip (SoC) which takes the company's products to new power and form factor lows, yet could potentially blow its rivals away in terms of performance.
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I spoke to Pankaj Kedia, Intel's director of Global Eccosystem Programmes in its Ultra Mobility Group, who gave me a rundown of what Moorestown will provide. In short he was keen to stress three key points:

1. Power Consumption
Moorestown has platform level power management through both software and hardware integration. This means it can dynamically shutdown WiFi, the display, storage and more which saves power more effectively than simple OS controlled time-outs.

Kedia gave me the example of a high-end smartphone lasting up to 10 days without needing the user to manually shutdown all its more power hungry connectivity, while a tablet could last for up to 30 days in standby. Furthermore a smartphone could last four to five hours playing back high quality video with a tablet managing 10 - 12 hours. This puts Intel on track with the ARM-based handset sector currently dominated by Qualcomm and its Snapdragon chipset. "It will make us a player in the smartphone sector," confirmed Kedia.
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2. Performance
While Moorestown will see Intel giving existing mobile chipsets a run for their money in terms of battery life, where it could really pull ahead is performance. SKUs will see CPUs scale to 1.5GHz in the smartphone sector and 1.9GHz in tablets with clock speeds starting from 1GHz.

In real world terms, however, Kedia claims it will offer a 1.5x to 3x performance boost over the Cortex A8 (inside the iPhone 3GS), 2-4x more powerful graphics, 4x faster Javascript for web page rendering and full support for Full HD 1080p video playback and recording at 30fps. That's a lot of grunt.

3. Scalability and compatibility
While Intel is pushing Moorestown primarily at smartphones and tablets, Kedia claims it is easily powerful enough to go into netbooks should manufacturers decide to use them this way to create machines with huge battery life.

On top of this all Moorestown chipsets will retain the same compatibility as existing Intel chipsets meaning they can run any version of Windows, Linux (but not Mac OS X?) yet also run Mobilin, MeeGo and Google Android with support for other mobile OSes coming over time. In essence then, dual booting mobile and desktop platforms would be simple with Moorestown.
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So what of availability? Moorestown chipsets are shipping to companies now with devices expected in the second half. Kedia says tablets will lead the way, with smartphones likely towards the end of 2010 and accelerating in volume throughout 2011. Vital with Samsung's leaked ARM Roadmap showing 1.2GHz dual core Snapdragon chips are due on a similar timeframe.

"Smartphones are computers that happen to make a phone call so smartphones are where Intel now needs to be," added Kedia. "Moorestown gets us into the game."

We'll have to put Moorsetown to the test ourselves, but if Intel can deliver on these claims few will disagree with this statement...

Link:
Intel UK

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