So it happened. As predicted Apple has finally launched its video iPod. So what’s the crack?
Well, for a start, it’s not called the video iPod, it just an iPod – plain and simple. Much in the same way that Apple rebranded its iPod Photo range to its singular global megabrand in order to provide colour screens a few months back, it has done the same again. So what makes up the (video) iPod?
The bummer is that it’s not horizontal. Unlike a lot of the fan art we saw the prior to its unveiling, Apple as decided to stick to the traditional vertical format and instead widened the screen and lopped some bulk off the design. Now we have 2.5in, 262k colour displays with 320 x 240 resolutions (half that of VGA’s 640 x 480), black or white (nano-esque) styling and two capacities. The entry level is upped to a 30GBer with dimensions of 10.4 x 6.1 x 1.1cm, making it approximately 30 per cent thinner than the current 20GB iPod (Photo), while a top of the line 60GB beast measures 10.4 x 6.1 x 1.4cm meaning a 10 per cent decrease.
Standard battery life is rated at up to 20 hours playing tracks, five hours for photos and 2/3 hours with video (meaning that all important movie should just scrape in). Mpeg4 and H.264 video formats are natively supported at 30fps and vitally there is video out. Where will you get content to play on it (apart from the stuff your cheeky bittorent minds are turning too)? That brings us to Apple’s second announcement.
Just one month after iTunes 5 arrived, Jobs and his motley crew have released version six. As you might expect, the new edition will pawn you a raft of video content from music videos to TV series. Of the latter, five ABC shows have got first nod with episodes from the humorous Desperate Housewives, overrated Lost and yet to be picked up by E4 or Channel 5 Night Stalker, That’s So Raven and The Suite Life at £1.89 a shot (American's pay $1.99, don't start!). I await the day will glee when The Simpsons, Deadwood, House, The Shield and Six Feet Under are entertaining me on the tube home.
Grab iTunes 6 for free here. The new 30GB and 60GB (video) iPods will set you back £219 and £299 respectively when they go on sale next week. Expect to see virtually no discounts online for quite some considerable time…