Having successfully navigated the hardcore security of Heathrow Airport, been outstared by guards with machine guns (not a wise battle to pick) and been amazed at the speed of my specially HSDPA enabled T-Mobile Data Card I find myself sat in the BA Exec Lounge pondering what I have let myself in for.
With 1,202 exhibitors from 40 countries displaying their wares over 160,000 square metres this yearâ€™s IFA is a pretty daunting proposition. 6,900 journalists from 70 countries and a limited beer tent is probably even more so.
Running from 31 August to 5 September in Berlin, the consumer electronics show at least offers a location rather closer to civilisation than the bogspot of Cebitâ€™s Hannover while the nightlife will probably be best described as â€˜interestingâ€™. So what can we expect?
HD DVD and Blu-ray will again be major focuses and expect high definition TV announcements to be left, right, centre, slightly left of centre, slightly right of centre and so on. Pre-releases and NDAs suggest a million iPod wannabes are also waiting in the wings and the worldâ€™s obsession with mobile phones is certain to be fuelled.
Darn it, thatâ€™s my flight call so itâ€™s goodbye from me for a few hours and wish me luck. I have a feeling my feet in particular are going to need itâ€¦