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IFA 2009: Sharp Press Conference

Gordon Kelly


IFA 2009: Sharp Press Conference

Here comes Sharp and it is focusing on TVs... and what aspect of TVs?

LED! No really, this time. There's no sign of 3D anywhere on the Sharp booth and given its theoretical nature that's sweet relief. Instead we get a look at the new Aquos LED line. The range will comprise the 32in (LC-32LE600E), 40in (LC-40LE600E), 46in (LC-46LE600E) and 52in (LC-52LE00E) adn uses Sharp's ‘Full LED backlight' technology which it claims will emphasise colour and produce deeper blacks (we wouldn't really expect anything else).

Vitally, Sharp also says the new line will be vastly more energy efficient. By comparison it says a CCFL based 46in LCD will consume up to 250 watts per hour, while FULL LED models will cut this to just 89 watts per hour. Sharp is also keen to push price saying its models will start from just 899 euros, still a considerable premium compared to your average 32 incher these days, but definitely an improvement over other LED HDTVs.

As for commonalities between the line, they all feature 1920 x 1080 Full HD resolutions, analogue and digital tuners, 4ms response times, crazily big 2,000,000:1 dynamic contrast ratios and USB ports for photos. The 32in, 40in and 46in versions have three HDMI ports, while the flagship 52 incher has four.

Sharp also unveiled an ECO friendly Blu-ray player, the ‘BD-HP22' which it boasts will consume a mere 0.6 watts when in standby mode. On top of this the player has BD Live and support for Dolby Plus, Dolby HD and dts-HD audio as well as a USB port for displaying photos.

Lastly - and sticking with its green theme - Sharp displayed a pair of prototype solar mobile phones. The ‘936SH' and ‘SH002' are unlikely to see production, but were made in conjunction with Japanese telcos Softbank Mobile and KDDI Corporation as a proof of concept.

Sharp didn't break down the handset specifications (which would aid in determining just how efficient the solar cells are) but did say in a sunny environment they could potentially power the phones indefinitely. This is a real boon because while I suspect the units use considerably less power than your average smartphone solar cells could still soon be integrated into the rear of handsets to help extend battery life or slowly power the phone while it is switched off.

So all in all a company focused on saving you money - we didn't expect that...

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