LG has joined the press conference shenanigans and guess what it wanted to talk about? Yep, televisions.
The HDTV dominated show this time played host to the company's horribly misnamed new ‘Borderless' line. As the photos demonstrate there is clearly a border, but LG's argument is because a single sheet of glass covers both the screen and the bezel it is borderless. Hmmmn.
Semantics aside, the borderless range is very nice. It is initially comprised of two models, the ‘SL8000' and ‘SL9000'. The duo both feature backlit 1080p displays with 100Hz technology to mimimise motion blur and the SL9000's LED screen with 3,000,000:1 dynamic contrast ratio. The SL8000 drops the LED yet still scores a nutty 150,000:1 contrast ratio and boasts 200Hz scanning. In person the screens are beautiful and at just 2.9cm thick, they should look great on the wall. As for format support, on each you'll find a USB port which enables direct playback of Jpegs, MP3, Mpeg4 and DivX.
On top of this pair, LG also unveiled the LH9500, another LED HDTV which takes the prize for IFA 2009's most ridiculous dynamic contrast ratio score to date of 5,000,000:1. The TV's party trick however is its integrated wireless HD receiver. This communicates with a separate media box to which you attach all satellite TV, consoles, Blu-ray/DVD players, etc. You'll still have the TV's power cord to deal with, but it should prove tantalising for fans of minimalism. A version of this TV without the wireless HD receiver will also be released as the ‘LH9000'. Pricing and availability for everything is unknown at this stage.
LG also unveiled its first OLED TV, a tasty little 15 incher but this wasn't on display at the conference. Andy will be bringing you coverage of that later.
So yet more TVs, but they are superb. If daftly named...