Thin TVs seem to be a regular theme at IFA this year and though Sony has lead the way with its Bravia ZX1, Philips' Essence range is likely a good deal more practical - not to mention affordable. Measuring 38mm thick - the Sony is 9.9mm by the way - the Essence will initially be available in just 42 inches as the 42PES0001 and will feature a connection and power breakout box to help create that sleek physique. This means you'll only have to contend with a single wire going to your TV and should also aid easy access to your video connections.
It's not just a pretty thing, however, there's substance too. Inside an equally thin bezel is a 1080p Full HD panel with 100Hz motion processing, Philips' Pixel Perfect HD Engine and a 66,000:1 dynamic contrast ratio - no LED LUX 2 000 000:1 backlighting here, then.
Other noteworthy features include DLNA compliance, an Ethernet port, three version 1.3 HDMI ports, a USB port for viewing photos and playing back music in MP3 and all the usual bits and pieces like a Freeview TV Tuner. There's also a 2x15W Soundbar included that sits just below the TV and, of course, optical audio outputs in case you want to connect something a little more substantial.
We're still awaiting UK pricing and availability but, in the meantime, why not feast your eyes on more pictures and the super exciting spec sheet on the following pages?