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IFA 2008: Sony Unleashes New Walkman Lines

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While Sony was earlier showing off the world’s thinnest LCD (seen in the corner of the conference photo below) it also has new MP3 players in store for us…
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Keymost among these is the brand spanking new S Series (pictured), a 7.7mm thin flagship model available in 8GB (NWZ-S738F) and 4GB (NWZ-S736) capacities and sporting a 2in QVGA LCD and 30fps portrait and landscape video modes. New UI’s are on the menu too which can be customized by uploaded photographs while audio playback lasts a remarkable 40 hours with video managing an equally impressive 10 hours.

A novel feature for the range is ‘SensMe’ technology which monitors listening habits and can then suggest playlists based on user moods (something for ‘Sore Feet’ would be nice!).
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Behind this is the E Series – also in 4GB (NWZ-E436F) and 8GB (NWZ-E438F) options – and matching the S Series stride for stride (excluding SensMe and a slightly less glamorous exterior). That said, iTunes drag and drop functionality from iTunes is in there and audio playback is an even more incredible 45 hours – naturally under optimum conditions.

Lastly, the entry level B Series extends the company’s line of budget USB drive-esque players and comes in 1GB (NWZ-B133F) and 2GB (NWZ-B135F) sizes and offering an FM tuner.

All three lines will launch in September with the S Series in particular expected to strongly target the (soon to be redesigned?) iPod nano.

Game on!

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