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Apple & Quad-Core

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As usual, IDF kicked off with a keynote from CEO, Paul Otellini, and as usual he outlined how Intel has progressed over recent months and years. Otellini started off by talking about performance, and how we have never needed more performance from our computers than we do now. But the ever increasing need for performance brings with it a need for more efficient processors.



Intel started its quest for ever more efficient chips with the launch of the Pentium M back in 2003. This was followed up at the beginning of 2006 with the Core Duo dual-core chip, which brought even more performance to the table, while keeping power draw down. Then a matter of weeks ago, we saw the launch of Core 2 Duo, bringing power efficient processing to the desktop, notebook and enterprise arenas.



But one of the most impressive leaps that Intel’s new power efficient chips achieved was mass adoption by Apple. Phill Schiller – Senior Vice President of Worldwide Product Marketing Apple – was on hand to evangelise about the move to an Intel based platform.



Schiller made it clear that it was Intel’s push towards ever more efficient chips, without compromising performance, that led Apple to switch its entire product platform to Intel. Schiller was also keen to point out that Apple was able to produce far cheaper workstations now that the company was using Intel chips, since there was no need for expensive water cooling. This allowed Apple to adopt aggressive pricing for its products, something that’s borne out by Apple’s recent price reductions.


Next Otellini wanted to talk about Quad Core – we’ll be seeing Quad Core chips hitting the street in November 2006 in the shape of Core 2 Extreme, while Core 2 Quad will be arriving Q1 2007.



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