The goggles look like a pair of blue binoculars and have a slot at the front where your Apple device fits in. Users then can immerse themselves in a 3D world while wearing the goggles. It should probably be pointed out of course that the real world is also available in 3D. This system will try and compete with the Nintendo 3DS which is due for release in the UK next March.
Anyhow, there seems to be numerous potential uses for this device, which is priced very reasonably at around £19. Mobile 3D gaming is one obvious use, though how gamers would control anything is a bit of a mystery given their iPhone or iPod is tucked away at the front of the goggles.
3D video would be a more realistic use of the technology in the short term particularly as Hasbro has announced a symbiotic relationship with movie studio Dreamworks, as well as a 3D television network in association with Sony, Discovery and Imax.
One of the more exciting potential uses for the device would be in connection with an augmented reality browser. This could allow for users to tour museums and foreign cities with downloadable tour guides and see these places in a whole new light.
The major problem the system has to overcome however is getting people to use the device in public without making them look silly. Best of luck with that.