It could be a case of the left hand doesn’t know what the right hand is doing, but at the same time as the Sony Japan's website was saying it was no longer producing the NEX-3 camera range, the president of its Personal Imaging Group has claimed Sony could control 15 percent of the global market for single-lens-reflex cameras by the end of March – which will be a major growth from its current position of 10 percent.
Reports around the web are claiming that Sony Japan updated its website to state that the NEX-3 range of interchangeable lens cameras would no longer be in production and the Buy Now button had been removed. While the Japanese customers may not be able to get their hands on the NEX-3 European and American customers don’t have that problem - yet. The NEX-3 was introduces last June with the NEX-5 as Sony’s effort to gain ground lost to Panasonic and Olympus in the Compact System Camera (CSC) market. The NEX-3 range includes the NEX-3A, NEX-3D and NEX-3K.
However in an interview with Bloomberg in Toyko, published this morning, Masashi Imamura, president of the Personal Imaging and Sound Business Group, said Sony expects to boost its share of global shipments of cameras with interchangeable lenses to a record this fiscal year, helped by the introduction of new models. For the past four years, Sony has had an average 10 percent share of the single-lens-reflex cameras. As well as the NEX models, Sony has the successful alpha-series of DSLRs, the latest of which was introduced in September last year.
It would seem incongruous that Sony would on one hand claim they will have a significant boost in digital camera sales, and on the other hand remove a range of cameras, which they introduced just over six months ago - though of course it could be paving the way for new models. We have been in touch with Sony and are awaiting confirmation on the situation. Anyone with a NEX-3 out there, who would be sad to see the line come to an end? Let us know in the comments.
Update: Sony UK has been back on to us and said that production for Japan has finished and no other information is available at this moment. We'll get back to ye if we hear anything else.