But a device like the Community PC only solves half the issue, the other problem in the developing world is connectivity. With villages spread out over vast areas, itâ€™s not practical or commercially viable to roll traditional broadband out to the population. The obvious solution to this issue is WiMAX, and to prove this Otellini held a video conference call with a village in the Himalayas via a WiMAX connection.
As the CEO, there was no way that Otellini could give a keynote without mentioning the Digital Home. With digital media being the key to the digital home, distribution of this media is paramount and thatâ€™s where the mass adoption of broadband comes in. According to Intel there are about 300,000,000 broadband users world wide, and with content distribution via the Internet, we could see a true world wide entertainment market.
Otellini gave a demonstration where he bought a movie online, and downloaded it directly to a media PC. He then streamed the same movie wirelessly to another screen using a digital media adapter. This hinted at the future of entertainment delivery, where you wonâ€™t need to use a local cable or satellite company and instead can subscribe to a TV or movie channel in another continent. In fact Intel has teamed up with Morgan Freemanâ€™s production company, ClickStar in order to facilitate distribution of new movies directly over the Internet. Iâ€™ve covered Intelâ€™s vision of the digital home in more detail here, and the future looks bright.
The conclusion of Otelliniâ€™s keynote was that as long as technology companies continue to design and build products that consumers want, the industry will continue to grow â€“ growth through innovation.