Home / News / Mobile Phone News / Google iTunes Rival Arriving by Christmas

Google iTunes Rival Arriving by Christmas


Google iTunes Rival Arriving by Christmas

Google will have an online music service to rival Apple’s iTunes by Christmas, Reuters has reported.

With all the fun of IFA last week, we missed the reports claiming that the man behind Google Android, Andy Rubin, has been talking up Google Music to the music labels and that Google hopes to have it up and running by the end of the year.

A music label executive, who wished to remain anonymous, was excited about the prospect of a Google service finally providing some competition to Apple’s iTunes, which dominates the market with over 70 per cent of the US market.

"Finally here's an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," said the anonymous source. "What you'll have is a very powerful player in the market that's good for the music business."

It will certainly fill in a missing piece of the puzzle for Android, as the lack of an integrated music service makes it less of a complete offering to Apple’s products, which have been tied closely to iTunes since the first iPod was launched in September 2001.

It would also be logical to assume that any Google service will be cloud based, differentiating it from iTunes, which while recently updated to version 10, remains a client-side offering.

That said, there is no doubt the iTunes will move to the cloud, with Apple’s purchase of remote streaming service Lala and its investment in a billion dollar data centre. Meanwhile Google purchased a remote media streaming company in May called Simplify Media.

Let's not forget Sony, which also announced a cloud based music and video service called Qriosity at IFA last week.

No doubt they will all be watching each other’s moves like a hawk, and so will we.


September 7, 2010, 4:05 pm

all google needs now is a button in gmail to remotely find, lock and wipe your android (or exchange enabled - because they use the exchange protocol) phone.

That would be a very big plus.


September 7, 2010, 4:43 pm

Bingo. If this turns out to be accurate Apple will have to pull something major out the hat to stop me from switching next summer.


September 7, 2010, 4:51 pm

On that note, does anyone have any decent alternatives to Itunes that includes podcast downloading as I am getting tired of my ipod skipping albums that play fine in Itunes!

Also, where are the new generation/competitor to the 120/160gb...albeit one with better sound quality as mine sounds pants :(


September 7, 2010, 5:38 pm

Isn't the missing piece of the puzzle for Android a way to control, update and load your device from your computer? I don't really need yet another way to purchase music - I understand it makes sense for Google though.


September 7, 2010, 6:02 pm

Meh. When I want to transfer music onto my Desire I just drag and drop. If I was really desperate to sync with a client I could just use WMP/DoubleTwist/SongBird. Practically anything except iTunes would be capable of synicing to USB mass storage.

For buying tracks on the phone Amazon MP3 works great although it would be nice if Play and TuneTribe took the effort the release their own apps.

By cloud based do you mean something along the likes of Spotify with offline playlists?


September 7, 2010, 6:17 pm

This could potentially solve all of my portable music issues. I shall be keeping a very close eye on the development of this.


September 7, 2010, 6:18 pm

@HK: One assumes that whatever Google do, it will have one-click integration with Android. Perhaps you'll even be able to sync your phone over Wi-Fi, wouldn't that be revolutionary? ;)


Just watch Apple catch up soon after...

@Jay: Android 2.2 already supports Remote Wipe via Exchange. There are also a few third party apps to locate and lock the device. WaveSecure is what I use.


September 7, 2010, 8:56 pm

Thanks for that link Chris, just watched the Gingerbread demos, cool stuff Google are cooking up for the next version. Didn't know such videos were out there, nice to see a bit of the roadmap.


September 7, 2010, 9:35 pm

I'm really hoping HP enter this space soon too - WebOS / Android and iOS all competing should bring benefits and advances for us all over the next 6-12 months.

iTunes may be annoying at times - but it will take some doing for anyone to match the enormous success Apple have had with it and the whole iTunes music/app store thing.

But change is good - and it's going to take Goliaths like Google and HP to force a change in some of Apple's strangely draconian ways.


September 7, 2010, 10:00 pm

Great story. What's excited me though is the possibility of iTunes for Android


September 7, 2010, 10:40 pm

As long as Google doesn't insist on users installing crapware like itunes, it's onto a winner ......


September 7, 2010, 10:44 pm

One thing that Google should add to Android is the option to use proxy settings with Wifi!

Oliver Levett

September 8, 2010, 2:50 pm

I know it's uncool, but hasn't Microsoft been doing the mixed cloud/local music provider thing for a few years with Zune? I know it's only been US up till now, but it will be going to wherever WP7 is going in a few months.

Geek in Training

September 9, 2010, 4:03 pm

But ultimately the success of this on Android will be down to the quality of the devices. I'm not at all impressed with the music playback of my HTC Hero although it is fine for podcasts. Of the current crop, which phone delivers the best quality sound?

comments powered by Disqus