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Google TV Set for Autumn Launch


Google TV Set for Autumn Launch

Google’s chief executive Eric Schmidt has announced at IFA that the Google TV service will arrive in US homes this autumn, and will follow in other countries in 2011.

The system will enable full internet browsing from TV sets and will be free to manufacturers. Schmidt said that the company will work closely with electronic manufactures and programme makers, but said Google would stop short of creating TV shows itself.

"We will work with content providers, but it is very unlikely that we will get into actual content production," Schmidt said at the keynote speech.

Sony is the only manufacturer signed up at this point to feature Google TV on forthcoming sets, but Samsung has confirmed that it is looking at the service.

Most manufacturers currently offer various embedded internet connected TV widgets, but these are relatively limited in scope and functionality. The expectation of a Google branded offering is that it will be both powerful and easy to use – though the company is not the only one gunning for that association.

Apple has recently relaunched its Apple TV device, offering streaming HD content via an external box.

Schmidt also revealed that Google would soon be ready to announce partnership with manufacturers bringing tablet devices to market using Google Chrome OS. Existing Google tablets, such as the Samsung Galaxy Tab, run its mobile OS Android, so it will be interesting to see how this potential conflict will be managed.

Schmidt would not be drawn on Google Music, which the company is reported to be in the process of taking to the music labels.


September 8, 2010, 3:09 pm

Meh. Am I the only person who doesn't actually want everything to be free at the cost of companies knowing EVERYTHING about my life to serve me adverts? Don't get me wrong, I like Google as they are a market disrupter, but I do wonder at what cost.

ronesh amin

September 8, 2010, 4:52 pm

Does TR know if Google TV could be served up to existing TV's through their widget platforms already in use? If not, i doubt many manufacturers will be on board with this idea, as they may have invested a lot of money already to create their widget platforms.

If so, is it likely it will be able to be updated to existing TV's on the market, or will more powerful processors be needed?


September 8, 2010, 6:36 pm

Google seems to be gunning for the demise of TV schedules and championing direct distribution to the home. I don't think this will will work properly as long as there are countries like ours with a licence funded broadcaster churning out high quality programming, especially when said broadcaster makes loads of their content available on demand anyway.

Also, if I was a programme maker I would far prefer to try to get my programme bought by a distributor for several million pounds rather than try to sell it to loads of individuals at £1.99 per shot or whatever.

Apart from that, good luck Google!


September 8, 2010, 7:44 pm

Looking forward to seeing how this translates when it gets to the UK

Personally I'm quite happy to trade my viewing habits for free stuff ... if someone wants to pay Google for that then more fool them :)

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