Google’s chief executive Eric Schmidt has announced at IFA that the Google TV service will arrive in US homes this autumn, and will follow in other countries in 2011.
The system will enable full internet browsing from TV sets and will be free to manufacturers. Schmidt said that the company will work closely with electronic manufactures and programme makers, but said Google would stop short of creating TV shows itself.
"We will work with content providers, but it is very unlikely that we will get into actual content production," Schmidt said at the keynote speech.
Sony is the only manufacturer signed up at this point to feature Google TV on forthcoming sets, but Samsung has confirmed that it is looking at the service.
Most manufacturers currently offer various embedded internet connected TV widgets, but these are relatively limited in scope and functionality. The expectation of a Google branded offering is that it will be both powerful and easy to use – though the company is not the only one gunning for that association.
Apple has recently relaunched its Apple TV device, offering streaming HD content via an external box.
Schmidt also revealed that Google would soon be ready to announce partnership with manufacturers bringing tablet devices to market using Google Chrome OS. Existing Google tablets, such as the Samsung Galaxy Tab, run its mobile OS Android, so it will be interesting to see how this potential conflict will be managed.
Schmidt would not be drawn on Google Music, which the company is reported to be in the process of taking to the music labels.