Content farms are the bane of search engines lives and in a bid to prevent them from showing up in search results, Google has announced an extension for its Chrome browser which aims to do just that.
Well, the Personal Blocklist extension will actually allow users themselves to block such sites from showing up and the resulting information will be fed back to Google so that it can make more informed decisions as to which sites it should automatically block. Google says it has been “exploring different algorithms to detect content farms, which are sites with shallow or low-quality content. One of the signals we're exploring is explicit feedback from users.”
As you can see from the above image, how you block sites is pretty easy, with a single click on a link below the search result you don’t want to see. When you block a site with the extension, you won’t see results from that domain again in your Google search results. Google will tell you if the search results have been altered as a result of the Personal Blocklist extension and you can always revoke a blocked site at the bottom of the search results by clicking the 'Show' link at the bottom of the results page. It is also possible to have a look at the list of pages you have blocked and edit it if necessary.
Google points out that this is an early version of the software but the extension is available in English, French, German, Italian, Portuguese, Russian, Spanish and Turkish. You can now download the Chrome Personal Blocklist extension from here.
Source: Official Google Blog