Perhaps the most loved aspect about Google (other than it tends to give virtually everything away for free) is the way it chooses to evolve and exploit the technologies it develops. Whether it be via Google Earth Sky which added 100 million stars and 200 million galaxies to this remarkable programme or Google Chrome (which caught everyone out), the remarkable Android open source mobile OS or something as trivial yet fun as Gmail canned responses innovation is key. Which is why developments like this are no longer surprising, but expected...
Once again taking Google Earth in a whole new direction is news the search giant has developed 'Ancient Rome 3D' - a layer which can be applied to the views of Rome itself recreating the famous city as it was 1,688 years ago under the rule of Emperor Constantine.
More than 6,700 3D model buildings have been lovingly built with incredible attention to detail that even sees many interiors modelled. "From the Colosseum to the Ludus Magnus, from the Forum Caesar to the Arch of Septimius Severus, from the Rostra to the Basilica Julia, you can get up close to them all," said the company on its official blog.
It's all part of Google Earth 4.3 which is available now - yes, for free.
Secondly something vastly different yet similarly ingenious is 'Google Flu Trends' which was created following extensive consultation with public health organisations and shows up to date influenza (or flu) related activity for each of the 50 US states.
Need a flu jab? Keep an eye on your State for the answer. Sadly, no plans have yet been announced to take the tracking internationally.
So what will Google come up with next? Personally, I tend to think in this world of leaks, rumours and scoops that half the fun is we generally have no idea...