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Google Instant Makes Search...Instant

Andy Vandervell


Google's latest update to its search engine, Instant, adds search-before-you-type style functionality to the company's already dominant search engine. Results are dynamically produced as you type based on what Google predicts you're searching for, making it a natural extension to Google's already present personalised search abilities.

In a blog post Marissa Mayer, VP for Search Products & User Experience, explained:

"The user benefits of Google Instant are many—but the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search. That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that we’ll save our users 11 hours with each passing second!"

There are limitations, as only users in the US, France, Germany, Italy, Russia and the UK, and only Chrome, Firefox, Safari and IE8 browsers, need apply. Google is working on expanding this support, however, by which time world domination will be assured.


Google Instant


September 9, 2010, 3:17 pm

I think DailyMash have it summed up.



September 9, 2010, 3:21 pm

Does that video get more Apple?


September 9, 2010, 3:27 pm

Feelings of euphoria and weightlessness are normal. Do not be alarmed.

The people of google live in a cloud, well I have tried it, the screen clutter sucks and is too much a distraction from the task, wasting any time saved so I it looks like I don't sign in to google no more.

Did you know:

Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.

Using Google Instant can save 2-5 seconds per search.

If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.

15 new technologies contribute to Google Instant functionality.


The Hank frank review.


September 9, 2010, 4:26 pm

I find this so annoying I may actually start using Bing. I've never seen a company drive away customers with an update. How silly.


September 9, 2010, 4:29 pm

Great! Me with my ADD will be shooting off to look at all sorts of new websites that have nothing to do with what I'm actually looking for. Talk about a distra ..... oh look, a squirrel


September 9, 2010, 5:09 pm

I agree with hank, it's annoying. The funny thing is if when you stop typing and hit enter, the results are different. What were Google thinking of????????

Matt G Baish

September 9, 2010, 6:05 pm

Wilfing - level up!


September 9, 2010, 6:17 pm

For all you fellow haters, there is a way of turning it off thank god. Go to search setting in the top right hand corner.


September 9, 2010, 7:42 pm


As a "hater", this is my point let me choose what I want before the reinvention of search is thrust upon me. No mention of the seconds lost in the settings in the Google fluff.

"Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type."

I feel sorry for those one finger types mesmerized with links they never searched for on each keypress. It goes against what made Google successful, it's simplicity. Maybe the new management need to resit the company history exam.


September 10, 2010, 12:34 am

Still happy to stay with Bing

Chris Hamer

September 10, 2010, 2:48 am

I just use chrome and search directly in the address bar which is the best way to save time (:


September 10, 2010, 8:32 pm

It's probably a conspiracy by the mobile carriers to increase the traffic, 'cause too many greedy customers were staying within the generous 200 or so megabytes included in their mobile "flatrate". This streaming should finally push more of them into the pay-for-every-additional-mb-trap.

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