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Google Gives Up on Nexus One


Google Gives Up on Nexus One

Google’s much vaunted Nexus One smartphone has had the rug pulled from underneath it after just six months. On its official blog Google has announced that once it sells out of its current stock of Nexus One phones it will no longer be available to buy in the US from its online store.

The Nexus One was a bold experiment from Google to, like Apple, sell its own branded hardware via an online store. However, it proved unpopular with third party Android phone manufacturers and clearly with the public, who instead went for devices such as the HTC Desire and the Samsung Galaxy.

For UK customers the Nexus One has had a very short shelf life, as it only appeared on these shores in late April on Vodafone.

It continues to be available, but only for free from £35 a month packages, whereas the superior HTC Desire can be had for free from £30 a month. As such we think it’ll be hanging around for a while longer.

Is anyone the proud owner of a Nexus One? Why not share your thoughts on its demise in the comments.

Link: Google Nexus One blog

Rob 14

July 19, 2010, 10:39 pm

I was a proud Nexus One owner - now a proud iPhone 4 owner. Does that say enough?


July 19, 2010, 10:46 pm

It delivered on everything I wanted ... a vanilla platform that would be first for updates to android.

I completely get why that's not for most people - but I'm enjoying it everyday.

That update to the Desire has my interest though - maybe a nice xmas present from Mrs Castalan.....


July 19, 2010, 11:27 pm

I would hardly call the desire superior, sense is the major difference between the two, I would rather get updates earlier than wait ages or not even get one with a sense phone


July 20, 2010, 12:32 am

I would of happily bought one, but I cant afford one at £30 or more. I assume other people are in my shoes.


July 20, 2010, 1:46 am

Agree with @baller86, HTC has been horrible with their updates. Much rather have had the Nexus One.

alex 9

July 20, 2010, 2:10 am

I like my Nexus One. Got froyo up and running etc. Generally a proud owner or what is a relatively rare premium phone.

Always was surprised however at how little this phone has been advertised. Even after the UK release you really wouldn't know it was available in most places.

Was looking forward to a review on this site at some point, but that certainly won't happen anymore.

My only gripe has been with the internal speaker, with is frankly pathetic and undermines its usefulness as an reliable everyday phone.

Real shame its not taken off though as I was hoping it might get the sort of third party support for peripherals etc. that apple already receives. It'd be nice to have a strong rival to the iphone that could consolidate the fragmented android market.

It was never as cheap as it was supposed to be though. What happened to the claims of being an affordable alternative to the iphone?

Hans Gruber

July 20, 2010, 2:28 am

The Nexus was originally very hard to get hold of, you had to import it. The added tax & excise cost and hassle, not to mention awful US to UK exchange rate really put me off. This is what killed the Nexus: I don't watch much telly so don't know how the phone was marketed beyond the internet.

So no surprise to see it fail when it finally gets supported by the UK mobile networks, especially when an almost identical phone is available more cheaply. The Nexus was silently smothered and Google must've been party just to keep these powerful operators happy.

A choice of vanilla 'droid would've been nice. Giving people the option to use a standard android install should be a requirement but no, let's just limit the performance and functionalality of our phones for no apparent reason than to have constant reminders of the telco we're using. Bah!


July 20, 2010, 5:53 am

My mate got a Nexus One at the same time I got my Desire. At first he wished he had my Desire but now with Froyo he&#8217s feeling a bit conceited, however I still prefer the Desire.

I think the Desire has ended up being the affordable alternative to the iPhone. I got mine for free on £25 contract with the same bundle you get when you pay £229 and £35 monthly for the iPhone. Noticed several comparisons online where the Desire beats the iPhone 4, so I'm glad I chose it over the Nexus One.


July 20, 2010, 7:11 am

Agree with Castalan, baller86 and alex (although I have no problem with the speaker). I got sick of waiting for updates to my previous HTC phone, so no desire for a Desire.

Steven Marshall

July 20, 2010, 12:42 pm

I replaced my iPhone with a Nexus One a few months back. Now with Android 2.2 it is easily the best phone I have ever had ..... and I ain't embarrassed to use it in public.


July 20, 2010, 1:36 pm

@Steven Marshall - You were embarrassed yo use an iPhone in public??? Are you sure it wasn't an iPad. lol.


July 20, 2010, 1:41 pm

Shame, although I have to say that I think Googles plan to make their updates "modular" so that phones can be updated even when they have the third party modifications is probably a better direction to go in in the long run, saves people getting frustrated with companies like HTC ect when they cant be bothered to update the phones anymore


July 20, 2010, 1:55 pm

@Soban "I got sick of waiting for updates to my previous HTC phone, so no desire for a Desire."

+1 Same here


July 20, 2010, 3:26 pm

HTC Desire owner here. Personally, I'm pretty happy with it, so not that bothered about the delays for updates. Definitely a lot cheaper than the iphone and just as capable (facetime aside). However, I agree with Alex - the speaker is crap. Now this doesn't bother me a lot because I normally listen to music through speakers, but when showing a friend a youtube, I am embarrassed by how tinny it is. I hadn't really noticed until my wife got a Sony Xperia X10 mini pro, which sounds, well, pro, in comparison!


July 20, 2010, 4:13 pm

I'm now running FroYo on my Desire. Seems like a very stable port too. For those who are interested Google "unrevoked" for hassle free, near idiot proof rooting. Just a matter of installing a few drivers and the rest is automatic. Took me 2 or 3 hours to root my Hero the first time but this was literally minutes.

This is why HTC annoy me. If a bunch of part time (though very talented) coders can get a port up and running so quickly what are HTC up to?

Back on topic. The Nexus is nice but I prefer sense and think the Desire looks nicer. I would have still gone Nexus for the instant updates but my Desire was way cheaper with a 2 year contract then the Nexus was offline.


July 20, 2010, 5:15 pm

Got one and very happy with it. However I never thought Google was after volume sales. They would have done mainstream media advertising if they had wanted that, like they are doing for the Chrome browser.

Google is not after hardware sales, the main thing they get out of Android is more people registering a google account and using some of the eco system and thus providing valuable consumer behaviour data. The Nexus was just a way to showcase the OS capabilities and support that user growth strategy.


July 20, 2010, 6:30 pm

I want a Nexus Two (even if it's not called that).



July 20, 2010, 7:03 pm

@berio: Yeah, this was the point I was getting at when Google said they weren't producing a Nexus Two. Google were never looking for volume sales, they were trying to drive the market in a new direction by throwing something completely different into the ring. Perhaps they decided that being a hardware vendor was more trouble than it was worth.


July 20, 2010, 8:37 pm

Actually, I'd say Google were after something completely different. Don't think of Google as a technology company. The way to understand Google is to think of them as an ad agency who specialise in the targeted delivery of advertising messages to viewers. As part of their core business of being an ad agency, they run a search engine, provide an email service and a range of other associated online services, but in business terms all of these are basically only ways to gather data on consumer behaviour (and hence learn how to better target their ads), and to find new media in which they can display ads.

Android is a part of this. Pace Steve Jobs, but Google weren't 'entering the phone business' - they're not in any other business other than ads, and are unlikely to be. But the iPhone had shown that smartphone users access online information in ways other than the browser, with which Google had to keep up if they had to continue to function effectively as an ad agency. As I see it, the Nexus One was simply a way of figuring out the nitty-gritties of hardware-software integration so they could create a more modularised Android making it easier to deliver upgrades (essential to their core business). I'm sure the relatively slow sales bruised some egos, but it wasn't a setback in terms of what they were trying to achieve.

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