Do you ever get really excited about brilliant search results from Google but are disappointed that you can’t share the result with your friends? Well if this sounds like you, then you’re sure to ‘Like’ Google’s latest addition.
Google has today rolled out the 1 button which enabes you to share recommendations with the world right in Google’s search results. The 1 button – which Google says is digital shorthand for “this is pretty cool” – is located next to both search results and ads, and once you click on the button, these 1s will then start appearing in Google’s search results. We’ve seen recently that Google has started to include friends' Twitter, Flickr and other social network status updates in its search results and this is just another step in making search more interactive.
Just as we saw Facebook Questions letting you poll your friends for more relevant answers, Google hopes that 1 will allow you to see what your friends (Gmail and Gtalk contacts) think is a good recipe, hotel or restaurant. Obviously this is being compared directly to Facebook’s Like button and those comparisons will become stronger and stronger when Google rolls out the 1 button to other Google sites and products across the web.
To begin using the service, which is rolling out initially only in English, you’ll need to create a Google profile – or if you already have one, upgrade it. You can then use your profile to see all of your 1s in one place, and delete those you no longer want to recommend. To see 1s in your Google search results you’ll need to be logged into your Google account.
Do you 1 this innovation or for you is it a -1? (An option which by the way, Google doesn’t seem to have included)