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Google Cuts Nexus One Price Tag

Gordon Kelly


Google Cuts Nexus One Price Tag

Releasing products then immediately slashing the price is becoming an increasingly common trend amongst manufacturers, so why should Google be any different...?

The company has announced it will cut the cost of the Nexus One for upgraders in the US by $100, bringing it down to $279. Those who paid the full amount will receive a credit. This now compares to an unlocked price of $529 or a $179 subsidised price for new T-Mobile subscribers who sign a two year contract.

Yes, it does show upgraders were already getting the crappy end of the stick and there is no reason to believe that what goes on in the US telecoms market will have any great impact on the UK (thankfully, since we tend to get better deals). That said, what this does prove is there is significant margin in the Nexus One and - fingers crossed - that will be reflected by Vodafone when Google's sole confirmed UK partner launches the handset over here in the near future.

Then again, Google has also come (fairly) under attack after users discovered it has imposed a $350 early termination fee on all subsidised Nexus Ones in addition to the $200 early termination fee already enforced by T-Mobile. $550? That's more than a Nexus One unlocked! Come on Google, it is a lovely phone, but remember your company motto...

For more read our Nexus One first impressions.


via AndroidandMe.com


January 15, 2010, 10:29 pm

Google may be cutting the price already, but if the rumours are to be believed HTC will also be selling the same phone soon called Bravo;I also gather it would then run HTC's Sense UI.

This phone has to be the best thing to happen to the phone market in a long time!


January 15, 2010, 10:33 pm

Bit of a misleading title Gordon.

Upgraders are definitely getting screwed but is the US that far behind that they can't get a new contract and then port their number away and then back. Bit of a hassle but worth the saving I'm sure.

Waiting for the TR review. Hopefully a proper one not done by a freelancer.


January 15, 2010, 10:37 pm

Also nice to see people actually getting their money back rather then a store credit only usable in one place.


January 16, 2010, 6:21 pm

I guess Google are learning that as first phone entrants into a mature market that there is even more to selling a phone, than selling a phone, even with their brand name!

Many consumers see beyond brand hype and look for quality, service and value. First impressions count as Apple know so well and Google need to get this right to avert a disaster in the making.

To be fair to Google at least they don't seem to be sticking their heads in the sand (perhaps out of panic) but at least they are acting(now).

BTW still impressed by the phone and what it may do to the market....


January 18, 2010, 2:47 am

I have to concur with Mark's comments up there - currently I own the Hero and I have just got back from seeing a friend who has the Nexus - no doubt it's a nice handset but I much prefer the Sense UI on Android than the standard build, especially with the widgets that HTC has designed for it, I never realised how many of them weren't standard build for Android!

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