Just because you have a futuristic product and a futuristic sales model doesn't mean you'll be successful...
Despite a great deal of hype and largely positive reviews, Google has admitted sales of its Nexus One smartphone online have been disappointing and it will now scrap this approach.
"With every innovation, some parts worked better than others," explained Google VP of engineering Andy Rubin. "While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from."
In response Google will now look to push the Nexus One to networks around the world - a system it has already employed in Europe. Once this is achieved Google will pull sales of the Nexus One online completely and instead use the space as a portal to showcase a wide variety of Android based handsets from all manufacturers.
"Innovation requires constant iteration," concluded Rubin. "We believe that the changes we're announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google."
That's about as close to admitting failure as you're ever likely to hear from a tech giant. Don't get used to it...